Vicinity: Google's new update and its impact on local search
Google's new update, Vicinity, increases the weight of the Proximity factor and reduces the impact of keywords in business names in local search results. Read on to learn more! What is the new Vicinity update? Vicinity means the area near or around a specific place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish your store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the rise in searches using the term "near me," it's crucial to create a local SEO strategy to optimize your […]
Customer Experience in Supermarkets: What can your supermarket do today to meet the growing digital demand? (more success stories)
During the pandemic, 61% of people increased their online shopping volume; 14% of consumers started shopping at online supermarkets, and 17% stopped visiting physical stores. What are supermarkets doing to meet the growing digital demand? To help us answer this question, we invited two industry experts: […]
The Surprising Truth About Ranking on Tripadvisor
What's the secret to climbing the Tripadvisor rankings? How can you stay ahead of your competitors and increase your customer base? We dissected the Tripadvisor algorithm to better understand how it works and revealed it all in an incredible infographic. Did you find it interesting? Then download the infographic: The Surprising Truth About How to Climb the Tripadvisor Rankings […]
Word of Mouth Marketing for Local Businesses: A Powerful Strategy
Researchers found that a 10% increase in word-of-mouth (offline and online) translates into a 0.2 to 1.5% increase in sales. This is because 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Word-of-mouth marketing is an excellent, low-cost strategy […]
15 Online Review Sites to Boost Your Reputation and Attract Customers
Imagine you're planning a celebration and want to ensure a great experience for everyone. When you search "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems ideal. What's your next step? You'll likely check the reviews to understand the experience of previous guests. Online reviews are crucial […]
Infographic: Discover the secrets of review sites: help your business rank higher
Review sites like Google My Business, Facebook (reviews), Tripadvisor, and many others aim to match the right product/service with the right person at the right time. Each of these sites has a specific way of achieving this, making ranking a complex and scientific approach, aiming to offer the best […]
Google My Business: How to Use It and Reach the Top Results in Local Search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results gain more visibility for your business, greatly increasing your chances of attracting more customers! If you own a business and want it to be found by consumers, having a […]
Facebook Recommendations: What are you missing out on by ignoring this in your customer acquisition strategies?
Do you also use the internet to search for a place to eat, a place to have fun, dance, or relax, or a service to hire? So, do you read online reviews or ratings to see if people approve or disapprove of the place and would recommend it, to make a more confident decision? That's right! And […]
Google My Business: How to make your business stand out and rank better in local searches
According to a study, 46% of all Google searches are local. If you want your business to appear first in a Google Local search, you need to pay attention to three fundamental factors: Relevance, Distance, and Prominence. Understanding each factor and understanding its impact on Local SEO is crucial.
