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Overview of reviews in the restaurant sector

Strengthening your restaurant's online reputation with Brazil's largest report, featuring Célio Salles (National Board Member of Abrasel) and Santiago Edo (CEO of Harmo)

Learn from the experts

Discover how to make your restaurant stand out in local searches to attract more customers throughout the purchasing journey.

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Celio Salles

National Board Member of Abrasel

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Santiago Edo

Co-founder & CEO

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How is your restaurant perceived during the purchasing decision?

Understanding how your business is perceived online is crucial to positively influencing your customers' purchasing decisions. The " State of Reputation: Overview of Reviews in the Restaurant Sector" is an exclusive and unprecedented study conducted by Harmo, the largest and most comprehensive of its kind in Brazil.

This report offers insights into how Google online reviews can strengthen your brand and attract more customers. By analyzing the restaurant industry's key strengths and weaknesses through consumer insights, you'll be able to identify opportunities for improvement and avoid pitfalls that can damage your reputation and reduce your chances of conversion.

Join the webinar and discover how to use this study to differentiate your company at the critical point of the purchasing decision.

And the benefits are many:

  • Attract customers: 93% of consumers research online before purchasing, and positive reviews and comments directly influence their choice (OpinionBox).
  • Purchase intent: 76% of users who perform a local search on their smartphone visit the location within 24 hours. (Google)
  • Increase conversion: 70% of consumers who research a product online end up purchasing it in a physical store. (SoLoMo Insights)
  • Build customer loyalty: 59% of consumers visit a website several times before making a purchase (Tealium).
  • Brand strengthening: A positive digital presence contributes to a 45% increase in purchase intent (Google).

However, understanding the opportunities to build a winning digital presence can be challenging.

That's where we'll help you!

Join our free webinar and learn how to strengthen your restaurant's online presence, making Google Business Profile an even more relevant channel in consumers' purchasing decisions.

Register for the webinar
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