6 ways to improve customer prospecting in your company
A qualified profile ready to buy from your company is worth more than a lot of unqualified contacts who don't want to invest in your business anytime soon. Therefore, it's crucial to invest in quality customer prospecting. For the sales team, customer prospecting is a crucial task […]
Mobile Advertising: How Location-Based Marketing Works
Do you know how mobile location helps you achieve your marketing goals, building more effective campaigns, and increasing your ROI? Location-targeted mobile ads, which accounted for 38% of total mobile advertising in 2017 ($12.4 billion), are expected to grow year after year, reaching […]
Increasing shopping traffic through online reputation: You're missing a huge opportunity by ignoring this
Do you know what every shopping mall has in common? They all want to increase sales. So they develop countless strategies to increase customer flow: events, paid media, partnerships, promotions, traditional advertising, etc. But there's one trick that can be used to attract more customers, one that every mall has, but most of them […]
How to improve customer experience using customer reviews
The tip I'll give in this post, while quite obvious, isn't yet a very common practice among companies. Managing online reviews is a well-known practice applied in the hospitality industry and even in the food service industry. However, all companies can and should take advantage of the intelligence extracted […]
Buying journey and customer attraction: 3 fundamental principles for success
There comes a time in the life of every business, whether it's a coffee shop, a bar, a restaurant, or even a hostel—it doesn't matter—when growth is necessary. To grow, you need more revenue; to have more revenue, you need more customers, and to do that, you need to attract those more customers. […]
