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Content about online reputation and digital presence for brick-and-mortar store chains

Google reviews, local SEO, Drive-to-Store , and customer experience for those managing dozens or hundreds of locations.

Discover the brands nominated for the Reputation Awards 2027

Check out the nominees for the 2027 Reputation Awards: the brick-and-mortar retail chains competing in each category of Harmo's reputation awards.

Bars and Restaurants on Google: Study reveals average rating of 4.3 stars

A man and a woman looking at a phone screen on Google search, choosing which establishment to visit based on their Google Business Profile

The importance and benefits of an optimized Google Business Profile

What is a Google Business Profile and why is it essential for local businesses?

Receive the best content about local reputation management.

Research, analysis, and updates on Google, AI, and online reputation to attract more customers to your stores.

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Customer using a smartphone in front of a physical store. Discover Drive to Store and increase your sales!

Drive to store: What it is, and how this concept connects the digital to the physical world, increasing your sales

Understand what drive to storeis, how the strategy connects digital to physical stores, and why it increases sales and improves the retail experience.

Two women with shopping bags and cell phones in hand, talking about shopping.

Referral marketing: Effective strategies to turn your customers into evangelists

Referral marketing is a strategy that encourages customers to recommend a product or service to other people. Learn more!

Photo of a woman with a shopping bag and a cell phone. The image conveys the idea of ​​buying locally and encourages consumers to seek out stores and services in their region, through local marketing.

Local marketing: What it is, and how it can increase your sales

Understand what local marketing is and learn how to use this strategy to stand out, win customers, and sell more in your region.

Customer Experience Management: A Complete Guide from Theory to Practice

Customer Experience Management: A Complete Guide from Theory to Practice

Understand what customer experience management is, the pillars of CXM, and how to measure NPS, CSAT, and average rating in your store network.

Positive product or service reviews. Image of a line of yellow stars on a pink and blue background. The stars represent positive reviews, indicating that the product or service being reviewed is of high quality.

Reviews and SEO: How reviews impact your business results

Discover how reviews and SEO connect: the weight of reviews in local ranking and in attracting new customers to your store.

A woman's hand holding a credit card, waiting to make a purchase. CAC: How to reduce Customer Acquisition Cost by investing in experience

CAC: How to reduce Customer Acquisition Cost by investing in experience

Invest in customer experience to increase referrals and build customer loyalty, reducing Customer Acquisition Cost (CAC). Learn more!

Man using his cell phone to search for nearby local businesses via Google

Local SEO vs. SEO: What are they, and what are the differences?

Understanding Local SEO vs. SEO: what changes between the two strategies and how each one positions your business on Google without relying on ads.

Man using a laptop to check reviews of his local business

Boosting local businesses: The power of reviews

Discover how to use reviews for local businesses to attract customers from the region, gain relevance in search results, and boost sales.

Vicinity: Google's new update and its impact on local search

Understand Vicinity, the Google update that increased the weight of proximity in local search, and learn what changes for the stores in your network.

How to create a local SEO strategy to attract more local and nearby customers to your store

Understand how a local SEO strategy optimizes your store's presence in Google search results and attracts consumers who are nearby.

ZMOT: What it is, and how to influence the consumer at the zero moment of truth

Understand what ZMOT, the zero moment of truth, is and how to influence the consumer during the discovery and research stage of the buying journey.

Customer experience: How to create a solid strategy for your company

How online reviews influence consumer purchasing decisions

Understand the impact of online reviews on purchasing decisions and how retail marketing should prepare for brand reputation.

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