Yearbook · 2026 Edition
What data from 17,500 stores revealed about reputation and customer traffic in Brazilian physical retail.
We analyzed 128 brands, 816,000 Google reviews, and all performance data from 17,500 stores throughout 2025. The pattern we found had no exceptions.
3×
More route requests from
brands with ≥4.5 stars vs. ≤4.4 stars
+400%
difference in flow
between those who grew and those who fell
87%
average Response Rate
in the fastest growing brands
128brands analyzed
17.500integrated stores
816,000reviews collected
13retail categories
15exclusive insights
3×More routes with a rating of 4.5 or higher
87%average response rate
128brands analyzed
17.500integrated stores
816,000reviews collected
13retail categories
15exclusive insights
3×More routes with a rating of 4.5 or higher
87%average response rate
Free access
Access the complete yearbook
Fill in the information below to access complete data on 128 brands and 17,500 stores, free of charge.
Your data will not be shared with third parties.