The complete infrastructure that transforms the voice of the customer into
measurable performance, store by store.
From digital presence to after-sales service, Harmo connects all its teams in a single, integrated, intelligent, complete, and scalable system, supported by FloraAI in every functionality.
Overview
The strategic command center of the Harmo Platform.
Centralize AI Insights and key reputation and performance indicators in a single interface, ensuring a complete understanding of the current situation of your store network.
Profile Management
Governance at scale of your store network's digital presence.
Keep all profiles up-to-date and optimize local SEO with FloraAI. Complete profiles make customers 50% more likely to buy and 13 times more likely to choose your store.
Inbox
Efficiency that generates conversion.
Respond to reviews from all stores 5x faster with FloraAI's suggestion tool. Networks that respond to 90% or more of reviews convert 2.3x more routes.
AI Insights
In-depth and automated diagnostics.
FloraAI transforms the text of evaluations and surveys into topics, sentiment, and action plans. The only solution that integrates spontaneous and solicited feedback in one place.
Reputation
Control the indicators that move the needle of the business.
Monitor rating, volume, recency, and response rate. Brands with a rating above 4.5 stars generate almost 3x more Route Requests.
Google Performance
Where the ROI is proven.
Monitor routes, connections, website access, and views with FloraAI's trend analysis. It's the direct link between your digital presence and traffic in physical stores.
Location Comparison
Real-time performance benchmarking.
Identify in seconds which units are above or below average and compare their reputation and traffic with direct competitors by location.
FloraAI is the layer of intelligence present in every screen and functionality of the system. Available 24/7, it performs diagnostics, suggests responses for assessments, and generates strategic analyses so that your network can extract the maximum potential from local retail.
NPS and VoC
Complete VoC metrics dashboard.
Track the historical evolution of NPS with automated text analysis generated by FloraAI, by store and time period.
Promoter Conversion
Turn satisfaction into visibility.
Track promoter activation in real time. Brands using this strategy see a 61% increase in reviews and a 13% increase in route requests.
Posts
Local relevance on a large scale.
FloraAI creates and schedules simultaneous posts across the entire network, ensuring an active presence on profiles without manual effort.
Site of Locations
Local Landing Pages optimized for Local SEO.
Store pages integrated and synchronized with Google Business Profile in real time, with a store locator integrated into the brand's website.
Coupons
Direct attraction to the point of sale.
Harmo is the first Google partner to integrate discount coupon functionality. Publish offers directly to store profiles and measure the real impact on conversions and physical traffic.
Menu
Structured visibility for food service.
Manage your chain's menus directly through the platform, with support from FloraAI. Profiles with structured Google menus can double their views in less than 3 months.
Order Button
Scale your direct sales.
Activate the multi-delivery ordering button in your GBP store profile and watch your own delivery operation scale sales. Integration with all major delivery apps.
Inventory of Locations
Real-time availability.
Display the product inventory of each store in your network directly on the store's GBP profile using SWIS (See What's In Store), so the customer knows that the product they want to buy at that moment is available in your store.
Local Ads
Paid performance focused on traffic.
Boost specific locations with paid media on Google and Meta, using intelligent optimization to generate routes and physical visits.
See the complete system in action
Schedule a demo and understand how Harmo can transform your network's local operation into measurable performance, store by store.