We produce the knowledge that sets the market standard.
Proprietary research, industry studies, and an annual yearbook with data from tens of thousands of stores. Intelligence that transforms the voice of the customer into strategic direction for physical retail.
YEARBOOK · 2026
Reputation Awards
What data from 17,500 stores reveals about reputation and performance in Brazilian retail.
17.500
stores
128
stores
816 thousand
reviews
The 2026 Reputation Awards Yearbook brings together the largest database on digital reputation management ever produced in Brazil. 128 brands. 816,426 evaluations analyzed. The numbers prove what the market suspected but couldn't measure.
SECTORAL BENCHMARKS
State of Reputation
Brazilian retail seen through the customer's eyes. Through data. Each edition analyzes hundreds of thousands of public Google reviews in a specific segment.
BEHAVIOR · 2025
Local Decision
96%
They read reviews before choosing a store
93%
They gave up after reading negative reviews
1591
consumers surveyed
80%
Consumers are demanding a rating above 4.1 stars
Before even entering your store, the customer has already decided whether to go. The research maps how Google reviews influence the choice of physical store.
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