Founded to organize what the market still treats as separate parts.
Harmo was born from the premise that evaluations, research, and digital presence are not isolated fronts. They are expressions of the same customer voice. And this voice, when organized as a system, transforms reputation into measurable performance.
Our origin
In June 2020, we founded Harmo with a simple premise: reviews and surveys are feedback. And, despite some differences, they are fundamentally expressions of the customer's voice regarding their experience with a brand.
In our thesis, everything was part of a single system. The journey that takes the customer to the store door begins with the search, goes through the choice, where reviews influence the decision, materializes in the physical store, and ends with the customer's feedback on the experience. It was at this moment that we understood what is, today, Harmo's central value proposition: the journey doesn't end with the research after the experience; it begins again, because it is the voice of this customer that will influence the decision of the next customer. What was a linear journey has become a cycle.
Harmo is the only platform that centralizes digital presence with reviews and surveys, allowing you to listen to the customer throughout the entire purchase journey to transform their voice into more traffic for stores, from online to offline.
Purpose, Mission and Vision
Purpose
Helping companies create love affairs with their customers, so that they become their best advertisement.
Mission
To boost local businesses' sales by connecting customers right to the store door through cutting-edge technology and integrated listening to the customer journey.
Vision
To be the leading listening platform in Latin America, reaching 100,000 active locations by 2027.
The people behind the system
Santiago Edo
Co-Founder and CEO
Brazil's leading authority on digital reputation, with 30 years of experience in corporate marketing. Founder of Harmo, speaker, columnist for E-commerce Brasil, and mentor at MIDITEC. Graduated from ESPM.
Lucas Hansel
Co-Founder and CRO
Top 30 most influential young people in the world in CX (2019). Designer, entrepreneur, and university professor. At Harmo, he leads the commercial strategy and growth through customer experience.
Tamara Correa
Co-Founder and CPO
One of the leading experts in local SEO and online reputation in Brazil. She was responsible for implementing the drive-to-store methodology in the largest retail chains in Brazil.
Leonardo Rifeli
Co-Founder and CTO
Serverless architecture expert and speaker in Brazil. Leads high-performance infrastructure, processing millions of data points with enterprise-grade security.
Rodrigo Sauer
Co-Founder and CFO
Focused on ensuring sustainable and results-oriented growth for the company. With a background in the financial market, he holds a degree in Business Administration.
Harmo is in Latin America
With its international headquarters in Uruguay and active operations in Mexico and Argentina, Harmo LATAM brings the same Drive-to-Store infrastructure to physical retail throughout the region. Leading the operation is Pablo Arteaga, Co-founder of Harmo LatAm.
What drives us?
Ambition
We set the bar high, challenge standards, and pursue results that truly drive the company and our clients forward.
Focus
We know exactly what matters. We prioritize what's essential and direct our energy only toward what generates real impact.
Efficiency
We do more with less. We value simplicity, clarity, and data-driven decisions.
Commitment
We are responsible for what we deliver. We honor deadlines, agreements, and goals with a sense of ownership.
Trust
We act with transparency, respect, and integrity. We build strong relationships both inside and outside of Harmo.
Personal Growth
We are constantly evolving. We learn quickly and become better professionals with each cycle.
Come be a #Harmonious
Join our team to build the future of Brazilian retail and impact the lives of millions of consumers.