Local Decision Making: The Influence of Google Reviews on the Consumer Journey
The largest study on the influence of online reviews on Google in the Brazilian market
2025
Period
+1500
Consumers
The impact of Google reviews: what consumers are saying.
Your reputation on Google directly influences consumer choices. If your company hasn't yet established itself on this platform, you're missing out on the chance to gain more customers.
96%
Many consumers read reviews before choosing a store through Google.
Most consumers rely on online reviews to decide where to buy.
80%
Consumers do not trust companies with a rating lower than 4.1 stars.
A good Google rating is essential to becoming a top destination for consumers.
9/10
Consumers avoid poorly rated stores.
A negative reputation can drive away almost all consumers before they even visit the store.
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About the research
By 2025, consumer purchasing behavior in Brazil will be more digitally connected than ever before. Google has become the primary search tool for consumers looking for local businesses, and online reviews are now the deciding factor in choosing where to go.
The Local Decision 2025 research , conducted by Harmo in partnership with Reclame AQUI, shows in detail how Google reviews directly impact purchasing decisions.
This groundbreaking research, which surveyed over 1,500 consumers, provides data demonstrating the growing importance of Google My Business and the vital role online reviews play in the purchasing journey.