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News

The brick-and-mortar retail chains nominated for the 2027 Reputation Awards are distributed across 13 categories. Winners will be announced on April 14, 2027.

The influence of content on customer experience is the topic of this episode with Charles Sperandio from Movida. Listen to the full conversation.

Highlights from the webinar: How the market is adapting to the new consumer behavior profile (and how you can do the same).

Leading experts analyze the current moment to understand the implications of the new consumer profile post-COVID-19. Watch the highlights.

What's new here?

This category brings together Harmo's announcements and milestones. It's where we record platform launches and feature evolution, press releases, awards and recognitions, events and participation, partnerships, company milestones, press presence, and official statements.
The separation from the rest of the blog is intentional and follows a simple criterion of prominence. When the focus of the text is a problem faced by those managing a chain of stores, the content goes to the corresponding thematic category, even if one of our features appears as part of the answer. When the focus is on Harmo itself, it belongs here.
This keeps the knowledge categories useful for those who arrived looking to solve a problem, while also providing a predictable address for those who want to follow what the company is doing.

Reputation Awards and the industry agenda

Some of what appears in this category has its own cycle. The Reputation Awards, which recognizes the networks with the best reputation in Brazilian retail, involves category announcements, nominee announcements, a ceremony, and the publication of the Yearbook. Industry events, panel participation, and materials produced in partnership follow a similar calendar.
We also record the platform's evolution here. Feature launches, significant changes in behavior, and improvements that alter the routine of system users are recorded with dates, so that the history of the changes is available and accessible.
Customer case studies, with context and measured results, are featured in Success Stories.

Where to follow

The announcements are grouped below, from newest to oldest. To learn more about the Harmo Platform, which currently organizes digital presence, reviews, and research for over 24,000 stores in more than 200 physical retail chains, speak with a specialist. To follow the Reputation Awards, the awards hub brings together categories, nominees, and the Yearbook.

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