The Reputation Awards 2027 has announced its nominees. There are 165 brick-and-mortar retail chains distributed across 13 categories, from pharmacies and supermarkets to shopping centers, food service franchises, parks, and restaurants.
None of these brands applied. Participation in the Reputation Awards is automatic for Harmo Platform clients who meet the eligibility criteria, and the nomination comes from the operation's data.
On the reputation side, there's Google score, NPS, number of reviews, number and frequency of reviews by location, and response rate. On the performance side, there are route requests, profile actions, views, view-to-action conversion rate, activated promoters by location, and promoter conversion rate. The sum of these factors will determine the winners on April 14, 2027.
The winner is the one with the best performance, not the one who receives the most votes.
The nomination acknowledges the work already done, but does not determine the outcome. The nominated networks continue to be evaluated until the ceremony, and the winners in each category will only be announced on stage on April 14, 2027, in São Paulo.
Below is the complete list of nominees by category.
Pharmaceutical Retail with up to 199 Locations
13 brands
Pharmaceutical Retail 200+ Locations
4 brands
Food Service Franchises with 100+ locations
10 brands
Food Service Franchises with up to 99 locations
13 brands
Cafeterias & Chocolate Shops
5 brands
Shopping Center
25 brands
Food Retail
19 brands
Entertainment
9 brands
Health & Beauty Franchises
5 brands
Automotive Trade & Services
20 brands
Retail & Multi-Store Commerce
18 brands
Tourism
4 brands
Bars & Restaurants
20 brands
