Lucas Hansel is the co-founder and CRO of Harmo, a Drive-to-Store infrastructure that transforms the customer's voice into increased store traffic. According to CX Network, he is among the 30 most influential young people in customer experience worldwide. A designer by training, he built his career at the intersection of customer experience, marketing, and reputation. He leads Harmo's commercial front with the largest retail and service chains in Brazil, and upholds the idea that organizes all his work: the customer at the center of the company's decisions, with feedback as the fuel for this transformation. He hosts the podcast "De Cliente pra Cliente" (From Customer to Customer), where he talks with marketing and CX leaders in Brazil about business, experience, and career paths. He writes and speaks about the digital storefront of physical retail chains, the impact of AI-powered search on store discovery, and the role of reviews as public proof that determines who enters the store.