Santiago Edo is the CEO and co-founder of Harmo, a Drive-to-Store infrastructure company that organizes digital presence, reviews, and research for over 24,000 stores. A graduate of ESPM, he has 30 years of experience in marketing, communication, and retail management. He leads the operation that serves more than 200 physical retail chains in Brazil and Latin America, including Cacau Show, DIA Brasil, and Lojas Koerich. He writes about review management, local SEO, Google company profiles, and customer satisfaction surveys applied to retail chains.