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Photo by Santiago Edo

Santiago Edo

Santiago Edo is the CEO and co-founder of Harmo, a Drive-to-Store infrastructure company that organizes digital presence, reviews, and research for over 24,000 stores. A graduate of ESPM, he has 30 years of experience in marketing, communication, and retail management. He leads the operation that serves more than 200 physical retail chains in Brazil and Latin America, including Cacau Show, DIA Brasil, and Lojas Koerich. He writes about review management, local SEO, Google company profiles, and customer satisfaction surveys applied to retail chains.
Photo by Santiago Edo

Santiago Edo

Santiago Edo is the CEO and co-founder of Harmo, a Drive-to-Store infrastructure company that organizes digital presence, reviews, and research for over 24,000 stores. A graduate of ESPM, he has 30 years of experience in marketing, communication, and retail management. He leads the operation that serves more than 200 physical retail chains in Brazil and Latin America, including Cacau Show, DIA Brasil, and Lojas Koerich. He writes about review management, local SEO, Google company profiles, and customer satisfaction surveys applied to retail chains.
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Latest content from Santiago Edo

Discover best practices for maintaining your company's high reputation

Discover best practices for maintaining your company's high reputation

Discover the best reputation practices that maintain a high average rating in each store in your network and generate more route requests.

Aspects to consider in order to guarantee your company's online reputation

Understand the aspects that guarantee your company's online reputation and why monitoring customer reviews is vital for your business.

Flawless Google My Business listing: Learn how to set it up and achieve top local search results

Google My Business: How to use it and achieve top results in local search

Learn how to use Google My Business to become a local search leader and attract customers when they're searching for what you sell.

Top of Mind: What it is, why it's important, and how to apply it

Top of Mind: What it is, why it's important, and how to apply it

Do you know what Top of Mind means and how important the results of this research are? Find out more in our article now!

Google My Business: How to create a profile and use it to expand your company's reach

Google My Business: How to Create a Profile and Highlight Your Business in Google Search Results

Learn how to create a Google My Business profile and find out everything you need to make your business stand out in Google search results.

SEO: 3 Key Google Factors for Ranking in Local Searches

Google My Business: How to highlight your business and rank better in local searches

Learn how to make your business stand out on Google My Business: the key ranking factors and how to improve your position in local searches.

location-based marketing

Mobile advertising: how location-based marketing works

Understand how location-based marketing works, what types exist, and how to use mobile advertising to attract customers.

Increase shopping mall traffic through online reputation: You're missing a huge opportunity by ignoring this

Increase shopping mall traffic through online reputation: You're missing a huge opportunity by ignoring this

Discover how to use the shopping mall's online reputation as a differentiator to increase visitor traffic and store sales.

Local SEO: What it is, and how to optimize your strategy to attract local customers

Understand what local SEO is and how to optimize your strategy to increase the visibility of your stores in local intent searches in your region.

9 delivery companies: Which is the best delivery service for your business?

9 delivery companies: Which is the best delivery service for your business?

Compare delivery company options, understand how each service works, and discover which one is best for your business's deliveries.

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