Home » Authors » Santiago Edo » Santiago Edo

Santiago Edo

Santiago Edo is the CEO and co-founder of Harmo, a Drive-to-Store infrastructure company that organizes digital presence, reviews, and research for over 24,000 stores. A graduate of ESPM, he has 30 years of experience in marketing, communication, and retail management. He leads the operation that serves more than 200 physical retail chains in Brazil and Latin America, including Cacau Show, DIA Brasil, and Lojas Koerich. He writes about review management, local SEO, Google company profiles, and customer satisfaction surveys applied to retail chains.

Santiago Edo

Santiago Edo writes articles about

Latest content from Santiago Edo

Local SEO

Boosting local businesses: The power of reviews

Discover how to use reviews for local businesses to attract customers from the region, gain relevance in search results, and boost sales.

Santiago Edo
11/01/2024

Local SEO

Vicinity: Google's new update and its impact on local search

Understand Vicinity, the Google update that increased the weight of proximity in local search, and learn what changes for the stores in your network.

Santiago Edo
27/05/2022

Local SEO

How to create a local SEO strategy to attract more local and nearby customers to your store

Understand how a local SEO strategy optimizes your store's presence in Google search results and attracts consumers who are nearby.

Santiago Edo
11/05/2022

Online Reputation

How online reviews influence consumer purchasing decisions

Understand the impact of online reviews on purchasing decisions and how retail marketing should prepare for brand reputation.

Santiago Edo
09/12/2021

Retail Marketing

The new role of advertising in the age of customer experience: does mass media still influence consumer purchasing decisions?

Understand advertising in the age of customer experience and discover if mass media still influences consumer purchasing decisions.

Santiago Edo
11/08/2021

Google My Business

Google My Business: How to manage store profiles and increase views

Learn how to manage Google My Business profiles across multiple stores and discover how to increase views for each unit in your network.

Santiago Edo
14/04/2021

Google My Business

Businesses affected by the Coronavirus: 6 necessary actions to update your Google My Business profile

Learn how to update your business information on Google My Business during periods of operational change and check out the steps to keep your profile accurate.

Santiago Edo
01/12/2020

Retail Marketing

Delivery in Brazil: Performance and strategies to stand out in this channel

Understand the growth of delivery services in Brazil with digital transformation and discover strategies to stand out and gain market share in this channel.