How complaints can help you build customer loyalty
Every day, we come into contact with a variety of different services that help us optimize our tasks. We choose them for one simple reason—they work! (Or should!). On the other hand, if the service you use so often starts to malfunction, you'll be disappointed and complain, simply because it doesn't deliver the […]
What is the feedback economy and what has changed in your consumer's purchasing journey?
Your most dissatisfied customers are your greatest source of learning. Bill Gates: If you develop a love relationship with your customers, they will advertise your brand themselves. Philip Kotler Last year, I attended WebSummit, the largest technology event in Europe and one of the largest in the world, held in November in […]
