Vicinity: Google's new update and its impact on local search
Google's new update, Vicinity, increases the weight of the Proximity factor and reduces the impact of keywords in business names in local search results. Read on to learn more! What is the new Vicinity update? Vicinity means the area near or around a specific place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish your store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the rise in searches using the term "near me," it's crucial to create a local SEO strategy to optimize your […]
ZMOT: What it is, and how to influence the consumer at the zero moment of truth
What does ZMOT mean? ZMOT is an acronym for Zero Moment of Truth. ZMOT is a model that explains the discovery and awareness stage of the consumer journey, when they research a product/service/brand before making a purchase decision. The concept was created by Google in 2011. […]
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
Every day, thousands of miraculous marketing strategies appear online, promising the impossible. Increased sales, higher customer conversions, a new perspective on action, or whatever. However, few strategies actually work, and among them is the Zero Moment of Truth. You may never have heard of it […]
Businesses affected by Coronavirus: 6 steps to update your Google My Business profile
Businesses affected by COVID-19 should update their Google My Business profiles with the new operating information for customers. This is important because it makes it easier for potential customers to find businesses. Information such as additional services offered to the community and whether they are making deliveries will be displayed on the profile […]
Complete Guide: How to Improve Your Google Reviews and Attract More Customers
Google reviews are one of the most important pillars for the success of any business in the digital age. They not only influence the perception of new customers but also directly impact your establishment's local ranking in search results. However, to reap all the benefits this feature can offer, it's important to […]
Google My Business: How to Use It and Reach the Top Results in Local Search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results gain more visibility for your business, greatly increasing your chances of attracting more customers! If you own a business and want it to be found by consumers, having a […]
Google My Business: How to Create a Profile and Make Your Business Stand Out in Google Results
Stop missing out on opportunities and learn how to use Google My Business once and for all. Learn everything you need to know right here, right now.
Google My Business: How to make your business stand out and rank better in local searches
According to a study, 46% of all Google searches are local. If you want your business to appear first in a Google Local search, you need to pay attention to three fundamental factors: Relevance, Distance, and Prominence. Understanding each factor and understanding its impact on Local SEO is crucial.
