Cacau Show, a global chocolate leader with over 4,000 stores in Brazil, has implemented a Drive-to-Store strategy in collaboration with Harmo to increase customer traffic in its physical stores and improve its visibility in local searches.
Brazil's largest franchise, Cacau Show, improves the reputation of its more than 4,000 stores and increases "route order" conversions by more than 40%.
+88%
in positive reviews
4,6
is the average rating on Google, increased from 4.3
+46%
in route requests
+20%
in Google views
In April 2023, Cacau Show, a world leader in the chocolate segment , began a strategic collaboration with Harmo to leverage its digital presence and strengthen customer flow in physical stores.
At the beginning of the partnership, the chain had 1,635 stores listed on Google Business Profile , and that number has grown to more than 4,240 points of sale.
Focused on increasing visibility in local searches and improving its digital reputation, Cacau Show sought to overcome challenges such as low online visibility and insufficient reviews.
The partnership with Harmo was essential in strengthening the brand's presence, consolidating its Drive-to-Store strategy and boosting organic traffic in physical stores.
About Cacau Show
Cacau Show, founded in 1988 in Itapevi, São Paulo, is the world's largest chain of fine chocolates. Focused on innovation, quality, and affordability, its mission is to provide moments of happiness through chocolate. The company values its commitment to excellence, social responsibility, and respect for the consumer, and is synonymous with excellence in thousands of stores.
Challenges
Increase the online visibility of stores, especially on Google Maps;
Leverage the volume of reviews , which negatively affected digital reputation;
Increase customer flow to stores, from online to offline;
Improve your online presence and overall brand reputation on Google;
"Having a platform that provides us with data and tools to manage our locations is crucial, but what sets Harmo apart in the market is the expertise and consulting they've provided in digital presence and SEO since the beginning of our partnership. Finally, I'd like to highlight their attentive and ongoing support at every touchpoint. I RECOMMEND THEM!"
Victor Costa
Head of Digital Marketing
Professional management of Google Business Profile
Harmo is Brazil's leading software for managing locations on Google Business Profiles , used by over 40,000 stores. We're the only solution that's proven to increase customer traffic and transform Google into a 100% organic acquisition channel.
