In a competitive market, innovation is essential to stand out. Café Cultura faced challenges such as improving its store rankings on Google and boosting its online reputation, with an average rating of 4.1.
By focusing on the customer journey and with Harmo's support, Café Cultura transformed its results. Launched in November 2021 with 26 units, the project has expanded to 42, increasing the brand's impact and generating a significant increase in:
Café Cultura increases the number of positive reviews on Google by more than 300% and increases the flow of customers in its cafes
+333%
in positive reviews
4,7
is the average rating on Google, increased from 3.7
+37%
in route requests
+43%
in Google views
In November 2021, Café Cultura, one of Brazil's leading coffee shop chains, began a transformative journey with Harmo. The partnership began with 26 locations and, by 2024, will expand to more than 50 stores nationwide.
Café Cultura 's confidence in Harmo and the solution's potential to improve the indexing and ranking of stores on Google and Google Maps, as well as strengthen its online reputation .
With a focus on increasing its organic presence and optimizing audience engagement, the network took an important step toward consolidating its brand in the digital environment, accompanied by a series of initiatives that contributed to this progress.
About Café Cultura
Founded in 2004 in Florianópolis, Café Cultura is a benchmark for specialty coffees and welcoming environments. Originating in Lagoa da Conceição, the brand quickly grew to become a successful franchise with over 40 locations. Focused on quality and innovation, Café Cultura offers a complete experience, from its in-house roasting to a diverse menu of food and beverages.
Challenges
Improve the indexing and ranking of stores on Google and Google Maps;
Increase the online reputation , which had an average rating of 4.1 stars on Google;
Lack of process to encourage customers to leave reviews on Google;
Difficulty managing multiple profiles on Google;
"We've been with Harmo since 2021, and since then, the platform has been essential in expanding our franchise network, allowing us to control quality management while also generating customer traffic for our cafes by continuously improving our online reputation. When we started, our average Google rating was 4.1 stars, and today we're at 4.7 stars. Harmo has taught us how to turn our customers into our best advertisement."
Luciana Melo
CEO & Founder
Professional management of Google Business Profile
Harmo is Brazil's leading software for managing locations on Google Business Profiles , used by over 40,000 stores. We're the only solution that's proven to increase customer traffic and transform Google into a 100% organic acquisition channel.
