MINICOURSE BY EMAIL
Drive-to-store: Increase customer flow in physical stores
Learn strategies to increase customer flow in your store network, from online to offline.
CATEGORY
Course
MODALITY
Online
FORMAT
DURATION
12 days
About
Harmo's Drive to Store Mini-Course offers practical and theoretical knowledge to increase customer flow in physical stores. With access to exclusive resources and advanced strategies, you'll be prepared to stand out in the retail market by effectively integrating online and offline.
Benefits:
- Increased traffic in the physical store
- Improving online visibility (Local SEO)
- Building a solid reputation
- Omnichannel shopping experience
Who is this course suitable for?
This course was specially designed for marketing and operations decision-makers in the retail segment with physical stores looking to increase customer flow.
MODULES
See what you will learn
Over the next 12 days, you'll learn via email everything from the fundamentals to the advanced Drive to Store strategies that have helped over 120 Harmo clients achieve exceptional results.
EMAIL 1 – Introduction to Drive-to-store
- Understand the basic concepts and importance of Drive to Store
- Differentiation between Drive to Store and O2O (Online to Offline).
- Essential statistics to understand the impact of Drive to Store.
EMAIL 2 – Local SEO Fundamentals
- Learn about Local SEO strategies and their relevance.
- Core principles: Google My Business optimization, consistent digital presence, and review management.
EMAIL 3 – Optimizing Google My Business
- Step by step guide to optimizing your Google My Business listing.
- Importance of reviews and how to manage them to improve visibility.
EMAIL 4 – How Online Reputation Influences Purchasing Decisions
- The influence of online reviews on consumers' purchasing decisions.
- Strategies for building and maintaining a positive online reputation.
EMAIL 5 – Strategies for Directing Customers to Physical Stores
- Effective techniques to increase traffic in physical stores.
- Implementation of exclusive events, local partnerships and loyalty programs.
EMAIL 6 – Success Metrics and Performance Analysis
- Essential metrics and KPIs for monitoring the success of Drive to Store campaigns.
- Tools and methods for performance analysis.
EMAIL 7 – Drive-to-Store Success Stories
- Real examples of large companies that have achieved success with Drive to Store strategies.
- Harmo customer cases and the results achieved.
