MINI-COURSE BY EMAIL
Drive-to-store: Increase customer traffic in physical stores
Learn strategies to increase customer traffic in your store network, from online to offline.
CATEGORY
Course
MODALITY
Online
FORMAT
DURATION
12 days
About
Harmo's Drive to Store Mini-Course offers practical and theoretical knowledge to increase customer traffic in physical stores. With access to exclusive resources and advanced strategies, you'll be prepared to stand out in the retail market, effectively integrating online and offline strategies.
Benefits:
- Increased traffic in the physical store
- Improved online visibility (Local SEO)
- Building a solid reputation
- Omnichannel shopping experience
Who is this course suitable for?
This course was specifically designed for marketing and operations decision-makers in the physical retail sector who are looking to increase customer traffic.
MODULES
See what you will learn
Over the next 12 days, you will learn via email everything from the fundamentals to the advanced Drive to Store strategies that have already helped more than 120 Harmo clients achieve exceptional results.
E-MAIL 1 – Introduction to Drive-to-store
- Understand the basic concepts and importance of Drive to Store
- Differentiation between Drive to Store and O2O (Online to Offline).
- Essential statistics for understanding the impact of Drive to Store.
E-MAIL 2 – Fundamentals of Local SEO
- Learn about local SEO strategies and their relevance.
- Basic principles: Optimizing Google My Business, consistent digital presence, and managing reviews.
E-MAIL 3 – Optimizing Google My Business
- Step-by-step guide to optimizing your Google My Business listing.
- The importance of reviews and how to manage them to improve visibility.
E-MAIL 4 – How Online Reputation Influences Purchase Decisions
- The influence of online reviews on consumers' purchasing decisions.
- Strategies for building and maintaining a positive online reputation.
Email 5 – Strategies for Directing Customers to Physical Stores
- Effective techniques for increasing traffic in physical stores.
- Implementation of exclusive events, local partnerships, and loyalty programs.
E-MAIL 6 – Success Metrics and Performance Analysis
- Essential metrics and KPIs for monitoring the success of Drive to Store campaigns.
- Tools and methods for performance analysis.
E-MAIL 7 – Success Stories in Drive-to-Store
- Real-world examples of large companies that have achieved success with Drive-to-Store strategies.
- Case studies of Harmo clients and the results achieved.
