Panvel Farmácias, one of Brazil's largest pharmacy chains, embarked on a digital transformation journey to increase customer traffic to its physical stores by capturing customers online. With an innovative approach and in collaboration with Harmo, Panvel leveraged online reviews as a strategic growth tool and achieved significant results in the short term.
Panvel boosts "route order" conversions for its pharmacies by 37% and sales growth
+298%
in positive reviews
4,6
is the average rating on Google, increased from 3.7
+37%
in route requests
+45%
in Google views
from 39% to 7%
of decreasing service-related complaints
In February 2023, Panvel, a pharmaceutical retail giant with over 600 stores in four states, began a transformative journey with Harmo. The partnership, which began with 419 units, expanded to include 606 stores in less than a year, by March 2024.
This growth demonstrates Panvel's confidence in Harmo's platform and its potential to drive drive-to-store operations and increase customer flow in stores.
In July 2023, the company launched a pilot project involving 210 stores, focused on optimizing its digital presence and local audience engagement. This project was supported by a series of initiatives, including five in-person training sessions with store teams, as well as remote training .
The engagement of the 296 users registered on the Harmo platform was exceptional, which contributed greatly to achieving positive results.
About Panvel Pharmacies
Panvel is one of the largest pharmacy chains in Brazil, with over 600 locations, recognized for its excellent service and wide range of products. With over 50 years of history, Panvel combines tradition and innovation to offer medicines, dermocosmetics, and personal care products, always focusing on the health and well-being of its customers.
Challenges
Increase customer flow to your stores or Panvel pages;
Reduce CPC in online campaigns, optimizing the use of resources;
Boost the company's overall revenue
Leverage online presence and brand reputation
"Hiring Harmo was truly the right decision when it comes to our phygital journey. They have a proven methodology, the tool is super intuitive, and it delivers results, because innovation is about results. The Harmo team is spectacular; they actively participate in training sessions with store managers. They are great partners for Panvel."
Fabio Machado
Head of Innovation
Professional management of Google Business Profile
Harmo is Brazil's leading software for managing locations on Google Business Profiles , used by over 40,000 stores. We're the only solution that's proven to increase customer traffic and transform Google into a 100% organic acquisition channel.
