UPDATED VERSION 2024/25
STATE OF REPUTATION IN PARTNERSHIP
OVERVIEW OF REVIEWS IN THE BAR AND RESTAURANT SECTOR
The largest study on reviews in the sector in Brazil
2024/25
Period
3.016
Brands evaluated
3.156
Stores
221.496
Reviews analyzed
21%
Sampling
Key findings of the report
Find out if your company is among the best in its segment, based on the most relevant indicators for your business's success, based on online reviews.
Segment note
Compare your establishment's rating to the industry's leading brands. Find out if your business is achieving excellence or if there's room for improvement.
Average reviews by location
Find out how your company's review volume compares to leading brands in Brazil. Is your establishment receiving the ideal number of reviews to build a solid reputation?
Response rate
Evaluate the effectiveness of your customer communication by comparing your response rate to that of leading brands. Is your company taking advantage of this opportunity to strengthen customer relationships?
Textual analysis with AI
Identify which aspects of your service are standing out—positively or negatively. Service, product quality, ambiance, and delivery are the most talked-about topics. Compare your areas of excellence and those that need improvement with the largest chains in the country. Where can your company improve to achieve a level of excellence?
Review sentiment
Discover your customers' prevailing sentiment and compare it to the market. The report reveals opportunities to improve the customer experience. Is your company above or below this average?
About the report
The State of Reputation: Panorama of Reviews in the Bar and Restaurant Sector is an exclusive and unprecedented study, carried out in partnership between Harmo and Abrasel (Brazilian Association of Bars and Restaurants), an entity that works on the development of the food sector in Brazil.
This survey evaluated more than 3,000 brands in the segment, making it the largest online review study in Brazil for this sector. We collected and analyzed 220,000 reviews published between January and December 2024 on Google Business Profile, which express customers' experiences and opinions in both quantitative and qualitative terms.
This report is an essential tool for managers, entrepreneurs, and industry professionals, helping to transform businesses and promote increasingly appropriate and personalized customer experiences.
