UPDATED VERSION 2024/25
STATE OF REPUTATION IN PARTNERSHIP
Overview of reviews in the bar and restaurant sector
The largest study on reviews in the Brazilian industry
2024/25
Period
3.016
Brands evaluated
3.156
Stores
221.496
Reviews analyzed
21%
Sampling
Key findings of the report
Find out if your company is among the best in its segment, according to the most relevant indicators for your business success based on online reviews.
Segment note
Compare your establishment's rating with that of the leading brands in the sector. Find out if your company is achieving that level of excellence or if there is room for improvement.
Average reviews per location
Discover how your company's review volume compares to leading brands in Brazil. Is your establishment receiving the ideal number of reviews to build a solid reputation?
Response rate
Evaluate the effectiveness of your customer communication by comparing your response rate to that of leading brands. Is your company taking advantage of this opportunity to strengthen its relationship with its customers?
Textual analysis with AI
Identify which aspects of your service are standing out – positively or negatively. Customer service, product quality, environment, and delivery are the most frequently discussed topics. Compare your strengths and areas needing improvement with the largest chains in the country. Where can your company improve to reach a level of excellence?
Sentiment of reviews
Discover the predominant sentiment of your customers and compare it to the market. The report reveals opportunities to improve the customer experience. Is your company above or below this average?
Regarding the report
The State of Reputation: Overview of Reviews in the Bars and Restaurants Sector is an exclusive and unprecedented study, conducted in partnership between Harmo and Abrasel (Brazilian Association of Bars and Restaurants), an entity that works to develop the food sector in Brazil.
In this survey, more than 3,000 brands in the segment were evaluated, making it the largest online review study in Brazil for this sector. We collected and analyzed 220,000 reviews published between January and December 2024 on Google Business Profiles, which express customer experiences and opinions in both quantitative and qualitative ways.
This report is an essential tool for managers, entrepreneurs, and industry professionals, helping to transform businesses and promote increasingly tailored and personalized customer experiences.
