A traditional player in the auto service market, TrokService has relied on Harmo to transform its customer relationships and feedback into a new customer acquisition strategy.
Trok Service takes off ahead of the competition with 98% positive reviews on Google
+98%
of the reviews are positive
4,9
is the average rating on Google, increased from 4.2
+21%
increase in route conversions
+40%
increase in views on Google
In November 2022, TrokService, a leading provider of self-service services, entered into a strategic partnership with Harmo to strengthen its digital presence and transform customer feedback into a procurement tool.
At the time, the company managed 11 locations on Google and received only 18 reviews per month, 12% of which were negative. After the project began in 2023, the number of positive reviews increased. 1626%.
Aiming to establish itself as a leader in the automotive repair shop segment, TrokService focused on increasing its visibility on Google organically, improving its digital reputation and reaching new customers, while strengthening the sector as a whole.
About TrokService
TrokService has been a leading automotive service provider since 1979. With 11 locations in Fortaleza and the surrounding region, it offers excellent maintenance, repairs, and inspections using modern equipment and a qualified team. With over 40 years of experience, it stands out for its reliability, innovation, and commitment to customer satisfaction.
Challenges
Increase the relevance of stores organically;
Leverage the volume of reviews;
Boost revenue through Google;
Expand and strengthen digital presence .
"Over the years of our partnership, Trok and Harmo have truly seen our slogan, "innovation and experience," come to fruition. Before Harmo, we didn't have access to so much valuable information, which was a breakthrough for us. With Harmo, we started by collecting evaluations and generating routes for our units. Then, we began conducting surveys to evaluate our service, environment, and other factors, which allowed us to gain significant experience with the results of these initiatives. Our partnership is extremely important for evaluating our performance!"
Alexia Silva
CRM
Professional management of Google Business Profile
Harmo is Brazil's leading software for managing locations on Google Business Profiles , used by over 40,000 stores. We're the only solution that's proven to increase customer traffic and transform Google into a 100% organic acquisition channel.
