WEBINAR
Google Business Profile and Local SEO: Tactics to Attract and Convert Customers
Learn from Greg Gifford and Santiago Edo how to turn your store's Google profile into a customer magnet.
Learn for free from Greg Gifford, a leading expert in Local SEO.
Meet your mentors at this meeting:
Greg Gifford
Director of Operations at SearchLab, a marketing agency specializing in Local SEO and PPC. Recognized as one of the most sought-after speakers at automotive and digital marketing conferences around the world, Greg is known for his dynamic presentations that integrate film themes with practical tactics and valuable insights. With over 20 years of experience in online marketing and web design, his expertise in Local SEO has been instrumental in helping countless businesses achieve greater visibility in local searches.
Greg has a degree in Film and Communications from Southern Methodist University and is famous for having a movie quote for just about any situation.
Santiago Edo
Santiago Edo is the co-founder and CEO of Harmo, a leading online reputation management and customer experience company in Brazil. With a degree in Business Administration and a postgraduate degree in Marketing, he is a champion of quality customer service.
His entrepreneurial journey began in 2016 with his first startup, and he has worked through major incubation and acceleration programs like MIDITEC and Darwin, as well as participating in training programs with Startup SC, Scale Up Endeavor, and Oracle for Startups. Currently, he also contributes to the startup ecosystem as Director of the ACATE Startups Program and a mentor at MIDITEC.
How to optimize your Google Business Profile to attract and convert customers?
Understanding how your business is presented online is crucial to increasing its visibility and attracting more customers. In this webinar, Greg Gifford , COO of SearchLab and one of the world's leading Local SEO experts, will share essential strategies for transforming your Google Profile into a powerful customer attraction tool.
This webinar will show you how to set up and optimize your Google Business Profile, strengthening your brand and increasing customer traffic to your physical stores. By learning the most effective tactics for attracting and converting customers through local searches , you can enhance your digital presence, avoid common mistakes , and ensure your business stands out when it comes to purchasing decisions.
Join the webinar and discover how to apply these strategies to boost your Google Business Profile results, attracting more customers and increasing your conversions.
And the benefits are many:
- Attract customers: 93% of consumers research online before purchasing, and positive reviews and comments directly influence their choice (OpinionBox).
- Purchase intent: 76% of users who perform a local search on their smartphone visit the location within 24 hours. (Google)
- Increase conversion: 70% of consumers who research a product online end up purchasing it in a physical store. (SoLoMo Insights)
- Build customer loyalty: 59% of consumers visit a website several times before making a purchase (Tealium).
- Brand strengthening: A positive digital presence contributes to a 45% increase in purchase intent (Google).
However, understanding the opportunities to build a winning digital presence can be challenging.
That's where we'll help you!
Join our free webinar and learn how to strengthen your online presence, making Google Business Profile an even more relevant channel in consumers' purchasing decisions.
