The 4 stages of the Customer Journey buying process
Understanding what your customers feel or expect from your brand is crucial for your company to offer them something personalized and meaningful at each stage of the customer journey. According to Accenture, 75% of consumers are more likely to buy from a company they know […]
How to improve customer experience in 5 strategic steps!
With the acceleration of digital transformation in recent years, consumers are much more informed and have higher expectations for products and services. Therefore, companies must have a solid customer experience (CX) strategy as their key differentiator to attract customers. A CX strategy requires, above all, a mindset […]
Delivery in Brazil: Performance and strategies to stand out in this channel
If there's one factor the pandemic has significantly accelerated this year, it's digital transformation. During this period, companies of all sizes and segments were forced to develop new sales and customer relationship channels, based on digital media. As most businesses experienced periods of closure and declines in […]
Consumer Behavior: What Factors Influence Marketing
Have you ever stopped to think about how many times a day you make decisions? What should I wear today, where should I have lunch, which grocery store should I go to, which route should I take to get to work faster? If you stop and think about it, it's a gigantic number of decisions we make every minute. And each decision […]
What is Employee Net Promoter Score (eNPS)?
If you want to build a prosperous and resilient company, you need to understand that your employees are the heart of your business. Engaged, motivated employees who are connected to the organization's purpose not only deliver better results but also become ambassadors for your brand. But how can you objectively measure this engagement and identify areas of […]
NPS 2.0: The new NPS® methodology
We all know that NPS® helps thousands of companies around the world through its survey methodology. What you may not yet know is that this metric has evolved into a new version, NPS® 2. To give you a better context, NPS® was long used solely as a score, […]
What is a help desk and how can it help with customer service?
Customer service, experiences, and relationships are topics that are increasingly on the agenda within companies, right? If you've been concerned about this, you've probably heard of the help desk. No longer a differentiator, customer service is a primary task for […]
Customer Relationship: Techniques to Improve It
Customer relationships are one of the most important things your company can cultivate. It's an investment that often yields many rewards, even more than expected. For example, when a company has a good relationship with its target audience, they, in turn, may recommend it to friends and acquaintances, making […]
After-sales: how a good experience helps build customer loyalty
What do you and your team do after closing a sale? If the answer is to say goodbye to the customer and move on to the next one, it's time to revisit these concepts and invest in after-sales. The relationship with the customer begins after they purchase your product or service, and it's during this […]
7 tips to increase your response rates in satisfaction surveys
Anyone who works with satisfaction surveys knows how hard it is to maintain and improve response rates, right? Each question is carefully defined, the contact channel is chosen based on the customer's profile, and there are countless technical details that require attention. That's why there's no better result […]
