Local Marketing: What It Is, and How It Can Increase Your Sales
Of the many marketing possibilities as a business driver, one is local marketing, a strategy that involves targeting customers based on the location your business is located in or wants to reach. Focusing on your local audience and investing in tools and initiatives to grow within that community is a great way to […]
Customer Experience Management: A Complete Guide from Theory to Practice
Putting the customer at the center and focusing on their success and experience is one of the key paths to organizational success. After all, prioritizing those who make the business run is what sets a company apart from so much competition. And when we talk about this perspective, it's important to understand customer experience management […]
Review and SEO: How Reviews Impact Your Business Results
Consumers are increasingly searching online for product or service reviews and ratings before making decisions—whether to buy online or even in-store—and having reviews is increasingly a crucial part of a business's success or failure. Before even thinking about […]
CAC: How to reduce Customer Acquisition Cost by investing in experience
Reducing CAC is one of the biggest challenges for companies. After all, investing less to achieve more is part of a business's strategy and success, and this metric significantly determines a business's financial health. CAC, or Customer Acquisition Cost, can vary from month to month and from year to year.
Local SEO vs. SEO: What are they, and what are the differences?
Positioning your website, content, and business well in internet search engines is one of the key strategies for reaching people and winning over new audiences, and this is the ultimate goal of SEO. When we talk about SEO, we can refer to it in its global form, or "normal SEO," as many call it, and as it becomes increasingly popular […]
Boosting Local Businesses: The Power of Reviews
Customer reviews are increasingly becoming one of the most powerful tools for businesses. After all, people want to know what others are saying about products or services they're interested in purchasing, especially when it comes to offerings close to the consumer. Since 2017, Google has been talking about […]
Customer Experience: What it is, why it is important
In a world where potential customers are just a click away, customer experience has become the new battleground. According to a study by RightNow, 86% of consumers are willing to pay up to 25% more for better service. That's why […]
Customer Journey: What it is, how to map it and template it
How do you figure out what your customers really want or expect from your company? What happens when you offer the best product or service, and they still buy from your competitors? The truth is, the answer (and solution) lies in mapping and understanding the customer journey. With […]
Voice of the Customer (VOC): What it is, and how implementing the methodology improves the customer experience
In today's competitive market, companies need to offer the best possible experience to their customers to remain competitive. Voice of the Customer (VoC) is a strategy that helps companies understand their customers' needs and expectations so they can improve their experience and, consequently, business results. The […]
Satisfaction survey: How to do it and what are the best questions?
Customer satisfaction surveys are essential for companies to understand public perceptions of their company and develop strategies for improvements and adjustments based on customer feedback. Even though employees and entrepreneurs are always aware of their problems and know what needs to be improved, […]
