Drive to Store as a pillar of omnichannel retail
Omnichannel is one of the key pillars of drive-to-store, and we can't talk about retail without mentioning these key concepts that unite the digital and physical worlds. Bringing together the best of both worlds is crucial to delivering experiences and providing customers with ever-increasing possibilities. Do you know what […]
6 tips to improve your business's Local SEO
Positioning your website, delivering content to customers and potential buyers, and showcasing your brand online is crucial to standing out from the competition in the vast digital world, and SEO is a key strategy for delivering this to the public. Local SEO is a way to further stand out when it comes to […]
O2O: What it is, and how online and offline complement each other
Bridging the physical and digital worlds is more than just a trend in today's world; it's also a necessity to meet customers' shopping demands through personalization and experience. O2O, or online-to-offline, is precisely about integrating virtual channels and physical stores to provide a complete, seamless shopping journey.
NPS 3.0: Turning Customer Satisfaction into Revenue Growth
Did you know that NPS has been updated? NPS 3.0 is the new version of the Net Promoter Score methodology, famous for measuring customer satisfaction and loyalty with products, services, and brands. Widely used by customer service and success teams, the metric now also encompasses financial gains, […]
Customer Service Trends for 2024: An Analysis of the Consumer Experience
Customer service is one of the key differentiators for companies that determine whether they're chosen by their customers, and investing in this strategy and everything technology can deliver is crucial. Changes in customer service are constant, especially when we talk about digital transformation and innovations in the digital world. Therefore, looking at […]
6 Drive-to-Store Strategies to Increase Customer Flow in Your Stores
Drive-to-store—incentivizing your customers to visit your store—is an important strategy for connecting the online and offline worlds, and there are many actions needed to successfully implement this plan. Investing in marketing, promotions, channels, engagement, online presence, and many other ways to stand out […]
How to deliver personalized experiences at every stage of the customer journey
You've certainly heard of the customer journey and are at least somewhat familiar with your audience's journey, right? More than understanding the journey and offering great experiences with each interaction, it's increasingly important to invest in personalization. People want their needs met and to have […]
Digital Reputation: What it is, and why it is important for companies
Many factors can determine whether a company is trustworthy or not, and its digital reputation is certainly one of the most important these days. Regardless of an organization's size, industry, or operating method, most people search online for information about the company before making purchases, […]
Drive-to-store: What it is, and how this concept connects the digital to the physical, increasing your sales
Although many may think so, digital and physical are not completely opposite and separate worlds. When it comes to sales, it's essential that they work together to win customers and deliver an ever-improving experience. This is precisely what drive-to-store is all about. The technique, which is very popular in […]
Referral Marketing: Effective Strategies to Turn Your Customers into Evangelists
Have you ever considered or even calculated how many sales your business has made and continues to make through referrals from your current and loyal customers? People trust what others recommend; after all, they've already tried and given their true opinions about products and services. Therefore, investing in customer experience and loyalty is […]
