Local Decision: The Influence of Google Reviews on the Consumer Journey
Every day, millions of consumers use Google to find restaurants, cafes, pharmacies, supermarkets, gas stations, clothing stores, clinics, and more. In Brazil, it's estimated that searches for local businesses account for half of all daily Google searches. The 2025 edition of the Local Decision survey, an initiative of […]
Bars and Restaurants on Google: Study reveals average review score of 4.3 stars
Brazilian consumer behavior in the foodservice sector is changing, and understanding this dynamic is essential for the competitiveness of bars and restaurants. The report "State of Reputation 2023: Overview of Reviews in the Bar and Restaurant Sector," a partnership between Harmo and Abrasel, presents a survey […]
The importance and benefits of an optimized Google Business Profile profile
To attract customers, a company needs to showcase its products and services, helping the public understand what it offers. Today, businesses have a variety of tools to do this, from traditional channels to innovative options. Having a business profile on Google is a practical, free, and highly effective way to reach potential customers at the moment […]
What is Google Business Profile and why is it essential for local businesses?
The purchasing journey has changed significantly over the years. With the democratization of internet access, businesses have had to adapt the way they serve and promote their services to expand their reach to a much larger number of potential customers. But "being online" goes far beyond having a social media page […]
State of Reputation: How Reviews Impact the Pharmacy Sector in Brazil – Unprecedented Analysis with Over 65,000 Reviews
The State of Reputation: Overview of Reviews in the Pharmacy Sector is a first-of-its-kind survey in Brazil, conducted by Harmo. We collected and analyzed more than 65,000 reviews published between January 2023 and September 2024, from more than 4,000 locations across 38 chains, listed on Google Business Profile. The reviews express […]
State of Reputation: An Overview of the Coffee and Dessert Industry
The State of Reputation: Overview of Reviews in the Coffee and Dessert Shop Sector is a first-of-its-kind survey in Brazil, conducted by Harmo. We collected and analyzed more than 160,000 reviews published in 2023, from over 4,000 locations across 46 chains, listed on Google Business Profile. The reviews express the experiences and opinions […]
State of Reputation: A Review Overview of the Restaurant Industry
The State of Reputation: Overview of Reviews in the Restaurant Sector is a pioneering study in Brazil, conducted by Harmo, which analyzes the online reputation of restaurant chains based on reviews on Google Business Profile. This detailed survey, based on more than 450,000 reviews collected in 2023, aims to provide […]
Drive-to-Store Metrics: Learn the KPIs and How to Measure Success
Drive-to-Store is a strategy that integrates the online and offline worlds to attract customers to your physical store. Through various marketing and sales initiatives, the main goal is to ensure that all your touchpoints offer memorable customer experiences. And, like any strategy, […]
7 steps to increase your company's online reviews
Many companies still don't give due weight to the online reviews they receive, but it's crucial to understand how essential a digital presence is for any company, regardless of size or industry. Reviews play a fundamental role in influencing consumers' perceptions of a business, in addition to directly impacting its visibility and […]
Online Reviews: Turn Reviews into Marketing Opportunities
Customer reviews are essential for building a brand's reputation and organically attracting new audiences to a business. People trust others who have already used a product or service, and incorporating this social proof into your business strategy is a huge sales and marketing opportunity. Your company is looking […]
