CSAT (Customer Satisfaction Score): What it is, how to calculate and apply it
Customer satisfaction is one of the most important factors for the success of any business. Companies that meet their customers' expectations are more likely to retain their loyalty and recommend their products or services to others. And one of the most effective ways to measure customer satisfaction is […]
Practical Guide: Customer Experience Metrics
When it comes to customer experience metrics, many details must be considered. Knowing the advantages and disadvantages of each metric is essential to implementing a good customer-centric strategy, isn't it? According to a study by Lee Resources, for every dissatisfied customer who complains, 26 remain silent. So if you […]
NPS (Net Promoter Score): What it is, how to calculate it and how to apply it
If you're looking to understand what NPS is and how to apply it to your company, you're in the right place! By the end of this article, I bet you'll be practically an expert on the subject and will know some fundamental concepts and strategies for starting a customer experience monitoring program. But first, I need to […]
