Drive to store: What it is, and how this concept connects the digital to the physical world, increasing your sales
Although many people think otherwise, the digital and physical worlds are not completely opposite and separate, and when it comes to sales, it's essential that they work together to win over customers and deliver increasingly better experiences. That's precisely what drive-to-store is all about. The technique, which is very popular in […]
Referral marketing: Effective strategies to turn your customers into evangelists
Have you ever considered or even calculated how many sales your business has made and continues to make through referrals from your current and loyal customers? People trust what others recommend; after all, those people have already tried the products and services and give their honest opinions. Therefore, investing in customer experience and loyalty is essential
Local marketing: What it is, and how it can increase your sales
Of the many possibilities marketing offers as a business driver, one is local marketing, a strategy that involves segmenting customers based on the location where your business is or wants to reach. Looking at your local audience and investing in tools and actions to grow within that community is a great way to […]
Customer Experience Management: A Complete Guide from Theory to Practice
Putting the customer at the center and focusing on their success and experience is one of the great paths to organizational success; after all, prioritizing those who make the business work is what differentiates a company amidst so much competition. And when we talk about this perspective, it's necessary to understand customer experience management..
Reviews and SEO: How reviews impact your business results
More and more consumers are searching online for opinions and reviews of products or services before making their decisions – whether to buy online or even in a physical store – and having reviews is becoming an increasingly crucial part of a business's success or failure. Even before thinking about it […]
CAC: How to reduce Customer Acquisition Cost by investing in experience
Reducing CAC is one of the biggest challenges for companies; after all, part of a business's strategy and success is investing less to achieve more, and this metric greatly determines a business's financial health. CAC, Customer Acquisition Cost, can vary each month and each year
Local SEO vs. SEO: What are they, and what are the differences?
Positioning your website, content, and business well in internet search engines is one of the great strategies for reaching people and winning over new audiences, and that's the main goal of SEO. When we talk about SEO, we can talk about its global form, or "normal SEO" as many call it, and the increasingly famous […]
Boosting local businesses: The power of reviews
Customer reviews are increasingly becoming one of the most powerful tools for businesses; after all, people want to know what others are saying about products or services they are interested in buying, especially when it comes to offers close to the consumer. Since 2017, Google has been talking about this..
Customer Experience: What it is, and why it's important
In a world where your potential customers are just a click away, customer experience has become the new battleground. According to a study by RightNow, 86% of consumers are willing to pay up to 25% more for better service. This is why […]