Whitespark Local Search Ranking Factors 2026: Everything you need to know about the world's largest study on local SEO.
The Local Search Ranking Factors 2026 reveals a shift in local SEO: reputation, engagement, and customer experience now define who appears at the top of Google.
Google Business Profile: The power of local SEO to attract and convert customers
Google Business Profile, formerly known as Google My Business, is a crucial tool for businesses looking to increase their visibility and attract more customers through local searches. Today, having an active and well-managed GBP profile is one of the most effective and low-cost ways for businesses of any size to achieve their goals
The new role of advertising in the age of customer experience: does mass media still influence consumer purchasing decisions?
In this article, I present my conclusions on the main sources of influence in consumer purchasing decisions, so that we can exchange ideas about the role of advertising in the era of customer experience, since it is still responsible for more than 70% of all companies' advertising budgets. To write the […]
The new experiential marketing: total focus on the customer
In this new article, our CEO Santiago Edo reflects on the new role of marketing in the era of customer experience. Today, customers choose businesses and products based on shared experiences, not just on advertisements and brand rhetoric. This is a key point that changes […]
What is the feedback economy and what has changed in your customer's buying journey?
Your most unhappy customers are your greatest source of learning. Bill Gates. If you create a love affair with your customers, they themselves will advertise your brand. Philip Kotler. Last year I participated in WebSummit, the largest technology event in Europe and one of the largest in the world, held in November, in […]