Google Business Profile: The Power of Local SEO to Attract and Convert Customers
Google Business Profile, formerly known as Google My Business, is a crucial tool for businesses looking to increase their visibility and attract more customers through local searches. Today, having an active and well-managed Google Business Profile is one of the most effective and cost-effective ways for businesses of any size to […]
The New Role of Advertising in the Age of Customer Experience: Does Mass Media Still Influence Consumer Purchasing Decisions?
In this article, I share my conclusions about the main sources of influence on consumer purchasing decisions, so we can discuss the role of advertising in the era of customer experience, as it still accounts for over 70% of all advertising budgets. To write the […]
The new experience marketing: total focus on the customer
In this new article, our CEO Santiago Edo reflects on the new role of marketing in the era of customer experience. Today, customers choose businesses and products based on shared experiences, not just ads and brand pitches. This is a key point that changes […]
What is the feedback economy and what has changed in your consumer's purchasing journey?
Your most dissatisfied customers are your greatest source of learning. Bill Gates: If you develop a love relationship with your customers, they will advertise your brand themselves. Philip Kotler Last year, I attended WebSummit, the largest technology event in Europe and one of the largest in the world, held in November in […]
