Customer centric: What it is, and how to apply this strategy in your company
Customer-centricity is a strategy that aims to make the customer the center of a company's strategic planning, increasing their lifetime value and reducing churn and potential dissatisfaction to achieve the organization's business objectives. According to research, customer-centric companies are 60% more profitable than companies that […]
How to Create a Customer-Centric Strategy for Your Business
One thing is clear: you can't stand still. To stay in the market, you need to actively evolve on several fronts! And to get on the right track, it's essential to focus on your current customers and make decisions with them in mind. In other words, you need to develop a customer-centric strategy. […]
