Imagine you're planning a celebration and want to ensure a great experience for everyone. When you search "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems ideal. What's the next step? You'll likely check reviews to understand the experience of previous guests.
Online reviews are crucial for consumers. According to the Local Consumer Review Survey, 86% of consumers read reviews of local businesses , and trust in them is so high that 91% consider these reviews as trustworthy as personal recommendations .
Online reputation sites play a key role in helping consumers choose businesses like restaurants, hotels, car rental companies, pet shops, and more. We compared the top 15 review sites in Brazil and their best-suited sectors, including instructions for creating or claiming your profile on each.
You may already have a profile on these sites without even realizing it! Check out our list below to discover the best sites for your business and learn how to set them up.
How to choose the best reputation site for your business?
Choosing the best online reputation site for your business is a strategic step toward strengthening customer trust and increasing digital visibility. The first criterion for choosing the ideal platform is to consider your target audience's profile and the channels they use most. For example, if your business is in the tourism sector, platforms like TripAdvisor and Yelp tend to be more effective. For local businesses and service providers in general, Google My Business and Facebook are popular with consumers and allow for broader reach and engagement.
Another important point is to evaluate specific platform features . Sites like Reclame Aqui, for example, are known for their conflict resolution and transparency-focused approach, making them recommended for companies that want to not only receive feedback but also demonstrate their commitment to problem-solving. Google My Business, on the other hand, offers direct integration with searches and maps, ideal for those looking to optimize the discovery of new local customers.
Additionally, check whether the platform offers analytics and reporting tools that allow you to monitor review performance and derive insights. Reputation sites with detailed metrics on the number of views, review frequency, and customer feedback help you measure the impact of your reputation strategies and adjust them as needed.
Finally, it's recommended to choose more than one review site to expand your digital presence and reach a more diverse audience. By considering these factors, your business will be well-positioned to build a solid online reputation, generating trust, and consistently attracting new customers.
The main review sites and which one is best for your business
The main review sites in Brazil, such as Google My Business , Facebook, TripAdvisor, Yelp, and Reclame Aqui, play specific roles for different types of businesses. Google My Business is ideal for companies in any segment, as it is the most popular platform for local reviews and essential for local SEO optimization.
Facebook, on the other hand, is advantageous for businesses that want an active social media presence and seek engagement and recommendations. TripAdvisor is ideal for tourism and hospitality, while Yelp is recommended for services and establishments seeking a more international customer base.
Reclame Aqui is widely used to track the reputation of companies, especially in sectors with high levels of customer service. Choosing the best website depends on the business's target audience and segment, but combining platforms can increase visibility and strengthen consumer trust.
Google My Business
When it comes to rating a local business, Google is preferred by over 60% of consumers. Every business, whether physical or not, can and should have a Google My Business profile to share information such as opening hours, phone number, address, website, photos, and videos.
Who it serves : all types of businesses, from the most varied segments, from bars and restaurants, to hotels, car rental companies, shopping centers and service providers, regardless of whether there is a physical location or not.
How to register your company on Google My Business:
- Go to google.com/business and click Get started now .
- Sign in to your Google Account.
- Enter your business name and click Next . Google will check if there's already a profile registered for that location. It will display a list. If it finds your business there, click on it.
- Enter your business address and click Next. On the next screen, you'll need to place a marker on the map where your business is located.
- If you run a business that serves customers on-site, follow these additional steps:
- Check the box "I deliver products and provide services to my customers." You can also check the box "Hide my address (not a store)" - Show only the region.
- Click Next.
- Select a delivery area option and click Next.
- If you run a business that serves customers on-site, follow these additional steps:
- Use the search field to select a business category. Then click Next . Be careful, choose the category appropriately, as this will help consumers find you. Learn how to choose your category here .
- Enter your business's phone number or website URL and click Next . Tip: You can also create a free website based on your information.
- Click Continue to complete your registration. Now let's confirm/verify your company.
- Confirm your information and click Mail in the top left corner of the page, above the map where your business is located.
- Enter the name of the person to whom the verification postcard should be sent. This is optional. Google will send a postcard to the address you provided for your business. Click Send Postcard .
- After receiving your verification postcard, return to google.com/business . Sign in and click Verify Location in the menu (or click the Verify Now button). Then, follow the instructions to enter the verification code from your postcard.
- That's it! You're verified and ready to edit your business information, respond to comments, and add photos.
⚠️Reminder! It may take a few weeks for your business information to appear on Google.
Essentially a social network, they quickly recognized the power and relevance of reviews for businesses and invested in the feature.
Who it serves: All types of local businesses, from a wide range of sectors, from bars and restaurants to hotels, car rental companies, shopping centers, service providers, and anything with a physical location.
How to register your company on Facebook:
First of all, search for your company on Facebook. It may already have a page on the network, in which case you need to claim ownership of the page.
Claiming Facebook Page:
- Locate the phrase “This is your company” below the cover photo and click;
- Select the “claim” option, the next step is to define the verification method via phone, email or official company document.
Verifying by phone:
- To confirm this is your page, Facebook will make an automated call to you. Enter your publicly listed business number and, if applicable, your extension.
- Choose your preferred language for the call.
- Stay close to your phone, then click “call now” and listen for your 4-digit verification code.
- By continuing, you agree to receive an automated call from Facebook at the number indicated, and you accept any charges from your telephone carrier that may be incurred by this call.
Checking by email
- Make sure your corporate email address is connected to your Facebook account. If not, add it and click the link in the confirmation email sent by Facebook.
- After confirming your email address, copy your email address into the indicated field and click “Send”.
By documentation
- Scan or take a photo of a business document that shows your company name and address, such as: utility/phone bill, business license, business tax return, certificate of formation.
- Upload the document to Facebook using the “Choose File” button and click “Upload”.
However, if you can't find your company on Facebook , follow these steps to create a fan page for your business:
- Go to Create a Facebook fan page and follow the steps.
- The platform will ask you to choose a business category and provide some information about the establishment: name, address, and contact phone number.
- To receive recommendations, your business must be marked as a local business. You can do this by choosing the restaurant, hotel, or bed and breakfast category, or by selecting the Local Business or Local Service category.
- You will then be directed to upload a profile photo and a cover photo for your fan page (take care with this step).
- Complete all of your page information correctly. Add your business hours and a clear description of your services. Also, remember to configure the action button by clicking + add a button , just below your cover photo.
- Now just promote your fan page.
⚠️IMPORTANT
From time to time, it's a good idea to check for duplicate pages, known as unofficial pages. If you find one, you should claim ownership and merge it with the official page.
Foursquare
It was once one of the largest and most important online reputation sites for establishments such as bars, restaurants, etc. Although Foursquare's use has declined significantly, it's still an interesting option for finding establishments, and having a good rating is important.
Who it's for: If your business relies on foot traffic—restaurants, cafes, bars, etc.—make sure your profile is complete and up-to-date so people can find you and ask you to check in.
How to register your company on Foursquare
If your company doesn't already have a profile, follow these steps to create a Foursquare account:
- Go to the website . Then, enter the name of your establishment and the region. Click Search .
- You'll see a list of establishments. Check if yours is on this list. If you don't see it, just below the list you'll see Still can't find your establishment? Click here to add it . Click where indicated.
- You'll be redirected to a page where you'll need to provide information about your business, such as your name, address, and Twitter account. Fill in all the fields and click Save .
- Your business is now registered on Foursquare, and your customers can check in at your establishment. However, you don't yet have control as a moderator. To do this, we'll claim ownership of the establishment.
- Once logged in to the website, search for your business's profile. Once your profile is found, click Register my business .
- The next page is the ownership confirmation. Check the box "I am the owner (or work for the owner) and agree to the Venue Platform Terms of Use" and click Get Started .
- Continuing to confirm ownership, you'll enter a phone number with the area code. It doesn't have to be the number of the establishment you're claiming; it can be your cell phone number. Click continue.
- A 4-digit numeric code will then appear on your screen, which must be entered over the phone when requested.
- Foursquare will contact you. Don't worry, the call will be in Portuguese and will ask for information such as your name, company, and if you're not the company, your relationship with it.
- Foursquare will inform you that your registration is "OK." The next page is the final verification step. You can choose between two methods:
- Express Verification: Make a payment of US$20.00 (currently) via international credit card or bank slip. If you pay by card, the account is activated almost immediately.
- Verification by snail mail: This option takes 3 to 4 weeks. The company will send an envelope to your business address. It contains a verification code and instructions for completing the verification process. Simply log in and enter the code.
- End of process.
Yelp
Founded in 2004 and headquartered in San Francisco, Yelp has collected approximately 102 million collective reviews of businesses across a wide range of categories—from restaurants and hotels to dentists, shops, and mechanics.
Who it serves: All types of local businesses, from a wide range of sectors, from bars and restaurants to hotels, car rental companies and shopping centers.
How to list your business on Yelp
- Visit Yelp for Landlords .
- Do a quick search and see if there's already a page for your business by entering the name and address. Click Search .
- If your business isn't listed on Yelp, click Add Your Business to Yelp at the bottom of the page.
- Enter your business information, including name, address, city, state, zip code, phone number, and website.
- Use the menu to provide your opening hours and days. Repeat this process for all the days your business will be open. Remember, the more complete your information, the better for you and your customers.
- Select a category and subcategory (optional). If you need multiple categories to describe your business, click Add another category.
- Provide your email address and click the Add .
- A verification email will be sent to you. Follow the instructions and confirm the process to add your business. Then, click View your business on Yelp .
- End of process.
Tripadvisor
The world's largest travel website, with over 350 million users sharing their experiences at restaurants, hotels, shopping centers such as malls and outlets, and tourist attractions of all kinds.
Who it serves: bars, restaurants, hotels, inns, shopping centers, tourist attractions and airlines.
How to register your business on Tripadvisor
- TripAdvisor Owners page and enter your property's name in the search field. If it appears in the search box, a traveler has already started creating your business profile. In this case, click Claim Your Listing and skip to how to claim a Tripadvisor listing. If your search results don't return any results, click Create a Listing Now .
- On the next page, you must select your business type. Complete your profile accurately. The more complete and accurate it is, the greater the chances travelers will find your establishment.
- In your property description, you need to showcase your key differentiators to attract travelers looking for something similar. An important detail is creating descriptive text in multiple languages, making it accessible to travelers from all over the world.
- Fill out your establishment's details with as much information as possible. Remember! The more complete your profile, the greater your chances of successfully acquiring new customers.
- Now you will need to fill in the details regarding the services your establishment offers.
- You're almost finished creating your profile. In this final step, you just need to choose the photos to include on your profile. Important tip: good photos are essential for success on the platform.
- Complete your profile creation by reviewing all the information you provided. Then, select the text checkbox. This action confirms that you truly represent the company listed in your profile and have provided accurate information, in addition to granting the right to use the photos you uploaded. Now just click the SUBMIT . That's it! Your profile has been successfully completed! The Tripadvisor team will contact you within 5 business days.
Booking
The world's leading hotel and guesthouse booking site, with over 1.7 million listed properties. We love Booking because it encourages users to write both "what they liked" and "what they didn't like" about their stay, resulting in richer feedback.
Booking.com has a different process for receiving reviews. Only guests who have checked in at the hotel receive an email with a link to leave a review. Without this link, you can't access the review section on the site. This helps prevent fraud.
Who it's for: Booking.com aims to offer the best prices for any type of property, from small, family-run hotels to executive apartments and luxury five-star suites.
How to register your company on Booking.com
The process is a little different from other platforms. It works like this:
- Go to the Booking.com Registration Page and register.
- The website will verify your details. You'll then receive an email with your Extranet login details, allowing you to access your property's control panel.
- There you must fill in all the information regarding your property, in addition to updating your calendar, prices, among other things.
- Once you've registered and the website has reviewed your information, you'll receive an email with the next steps to get your property live on Booking.com.
Expedia and Hotels.com
Two websites belonging to the same group, Expedia.com and Hotels.com, operate as accommodation booking services that also display online reviews and ratings for travelers seeking information.
Who it serves : hotels, guesthouses and aparthotels.
How to register your company on Expedia and Hoteis.com
- Access Expedia Group Partner Central
- Please fill out the short form correctly with your contact information.
- Click submit.
- Expedia will contact you via email with next steps to create your profile.
- You'll be asked to submit information about your rates, availability, amenities, and photos.
- Once everything is complete, they will review the information and contact you by email to confirm that everything is ready.
- Your property will be translated into 27 languages and published on over 200 booking sites worldwide.
- End of process.
Plus Guide
A sort of online Yellow Pages. The site was designed to help you quickly and effectively find information about businesses based on your location (anywhere in Brazil). According to the site, there are over 6 million registered businesses and approximately 30 million people accessing the platform monthly. It indexes well on Google, and although consumers rarely write reviews on the site, it's important to register with the correct information to improve your site's SEO.
Who it's for: Specialized in micro, small, and medium-sized businesses, it serves service providers and establishments throughout Brazil.
How to register your company on Guia Mais:
- First, check if your company is already on the site by going to the Guia Mais homepage . Enter your company name and location.
- If your company appears in the results, click on it. Now click the Suggest Edit . Select I own this company . You'll be prompted to log in or register.
- Once logged in, select My Companies on the left side of the top bar.
- Select Manage new company and click I am not a customer.
- Enter the name and city of the company you want to manage, click Search , when the search results appear, click the “Claim” button.
- Carefully confirm your details and click Confirm .
- Choose how you want to receive the validation code: SMS, voice message, or send a document such as a copy of your articles of association or a current energy bill.
- End of process.
If you haven't yet registered your profile on the site, go to Guia Mais/cadastre-sua-empresa and fill out the form with basic information about your business, then click submit. Once done, follow the steps described above to claim ownership of the business.
Sharpener
Similar to Guia Mais, with a presence throughout Brazil, Apontador also acts as a yellow pages, bringing together various types of services and commercial establishments.
Who it's for : It offers services to both large and small businesses. It serves service providers and establishments of all types.
How to register your company on Apontador
- Go to Apontador.com and create your profile.
- This registration is free and will provide you with a login and password, which must be used the next time you wish to register an establishment.
- Once done, click the profile picture icon in the top right corner and select "Register a Location." You'll need to enter details such as the establishment's name, category, address, and phone number. Additional information, such as email address and photos, can also be added and is useful for users searching for that location.
- End of process.
Take off
Decolar.com is the Brazilian subsidiary of the Argentine company Despegar.com, the largest travel agency in Latin America. It has become one of the main channels for purchasing accommodations and flights in Brazil. They still need to improve their reviews, but for those in the travel and tourism market, they can't be ignored.
Who it serves: hotels, inns, airlines, tourist attractions and car rental companies.
How to register your company on Decolar.com
- To register a hosting, access the link .
- To register a rental company, access the link .
Just fill in the information correctly and everything will be fine.
iFood
Brazil's largest food delivery site, present nationwide, with a huge number of reviews. iFood has over 6.2 million monthly orders, 5.1 million active users, and is also present in Mexico, Colombia, and Argentina.
To register your establishment, click on the link and fill in the information correctly.
Complain Here
It acts as an independent communication channel between consumers and companies. Contrary to popular belief, Reclame AQUI is not just a complaints site, but also a research site. According to the company, 92% of consumers use the site to research a company's reputation before making a purchase.
The only caveat is that Reclame Aqui isn't a review site. So the rating is based on the company's resolution level, resolution time, etc.
Who it's for: all types of small, medium or large establishments or services.
To register your company on Reclame Aqui, access the link and fill in the information correctly.
Restoring
Focused on restaurant reservations, however, unfortunately, it's only available in a few Brazilian capitals: Belo Horizonte, Brasília, Curitiba, Porto Alegre, Rio de Janeiro, and São Paulo. If you have a restaurant in one of these cities, you might want to consider registering your establishment on the network.
To register, follow this link and scroll to the bottom of the page. Simply fill in the information and the website will contact you.
Zomato
Zomato is a restaurant search service for those looking to dine out, pick up food, or order takeout, available in over 10,000 cities across 24 countries. In Brazil, it operates in Brasília, São Paulo, Rio de Janeiro, Salvador, and Porto Alegre.
Who it serves: restaurants and deliveries.
To register your establishment on Zomato, visit the link . Simply fill in the information and the website will contact you.
The Fork
Following the same line as Zomato and Restorando, The Fork is a Tripadvisor-listed restaurant and boasts a wide range of establishments. Reviews are, of course, integrated with TripAdvisor. The site operates in the following cities: Rio de Janeiro, Curitiba, Belo Horizonte, Salvador, Porto Alegre, Fortaleza, Brasília, Florianópolis, Goiânia, Recife, and Ribeirão Preto.
Who it's for: restaurants.
To register your establishment on The Fork, access the link .
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Conclusion
Investing in a strategic presence on major online review sites is crucial to winning over and retaining customers in a competitive market. Review platforms offer a direct channel to demonstrate the quality and reliability of your business, allowing potential customers to make decisions based on the experience of others.
Each listed site offers unique benefits depending on the type of establishment and target audience, from Google My Business, which strengthens local visibility, to Reclame Aqui, which helps manage reputation. Leveraging these channels in an integrated manner not only increases your brand's visibility but also strengthens consumer trust, positively impacting new customer flow and retention.
