Vicinity: Google's new update and its impact on local search
Google's new update, Vicinity, increases the weight of the Proximity factor and reduces the impact of keywords in business names in local search results. Read on to learn more! What is the new Vicinity update? Vicinity means the area near or around a specific place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish your store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the rise in searches using the term "near me," it's crucial to create a local SEO strategy to optimize your […]
ZMOT: What it is, and how to influence the consumer at the zero moment of truth
What does ZMOT mean? ZMOT is an acronym for Zero Moment of Truth. ZMOT is a model that explains the discovery and awareness stage of the consumer journey, when they research a product/service/brand before making a purchase decision. The concept was created by Google in 2011. […]
How Online Reviews Influence Consumer Purchasing Decisions
In our digital world, people are increasingly connected and seeking information online before making purchasing decisions. In this context, online reviews are an essential source of information for consumers, as they provide insights into other customers' experiences with a company or product. I'll give you the […]
Podcast – The Influence of Content on Customer Experience – with Charles Sperandio from Movida
Connecting through digital channels has become intrinsic to our society. Consuming content through social media and getting information from influencers is already a habit for many. With this scenario in place, what strategies should brands adopt to become part of this everyday life? To discuss this, we called on Charles Sperandio, who is […]
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
Every day, thousands of miraculous marketing strategies appear online, promising the impossible. Increased sales, higher customer conversions, a new perspective on action, or whatever. However, few strategies actually work, and among them is the Zero Moment of Truth. You may never have heard of it […]
Google My Business: How to Manage Store Profiles and Increase Views
It's a fact that the pandemic has accelerated the digitalization of companies, and what was once considered a "differentiator" is now FUNDAMENTAL. And all these changes in consumers' daily lives—less frequent visits to physical stores, remote work, and, consequently, the increasingly pervasive digitalization—have drastically changed the consumer's purchasing journey. […]
Customer centric: What it is, and how to apply this strategy in your company
Customer-centricity is a strategy that aims to make the customer the center of a company's strategic planning, increasing their lifetime value and reducing churn and potential dissatisfaction to achieve the organization's business objectives. According to research, customer-centric companies are 60% more profitable than companies that […]
Businesses affected by Coronavirus: 6 steps to update your Google My Business profile
Businesses affected by COVID-19 should update their Google My Business profiles with the new operating information for customers. This is important because it makes it easier for potential customers to find businesses. Information such as additional services offered to the community and whether they are making deliveries will be displayed on the profile […]
Customer Experience in Supermarkets: What can your supermarket do today to meet the growing digital demand? (more success stories)
During the pandemic, 61% of people increased their online shopping volume; 14% of consumers started shopping at online supermarkets, and 17% stopped visiting physical stores. What are supermarkets doing to meet the growing digital demand? To help us answer this question, we invited two industry experts: […]
