Ranking Factors in Local Search in 2026
Introduction and Analysis It has been just over two years since the publication of the last report on ranking factors in local searches. Since then, the SEO industry has undergone significant changes in how we understand and execute strategies, driven by the growth of large language models (LLMs) such as ChatGPT and Gemini, especially […]
Vicinity: Google's new update and its impact on local search
Vicinity, the new Google update, increases the weight of the Proximity factor and decreases the impact of keywords in business names in local intent search results. Keep reading to learn more! What is the new Vicinity update? Vicinity means area near or around a given place. The update received […]
How to create a local SEO strategy to attract more local and nearby customers to your store
The overall goal of a local SEO strategy is to establish the store as the most trusted authority for Google searches related to products and/or services within a specific geographic area. With the increase in searches using the term "near me," it is crucial to create a local SEO strategy to optimize your search engine ranking
ZMOT: What it is, and how to influence the consumer at the zero moment of truth
What does ZMOT mean? ZMOT is an acronym for Zero Moment of Truth. ZMOT is a model that explains the discovery and awareness stage of the consumer journey, when they research a product/service/brand before making a purchase decision. The concept was created by Google in 2011. […]
How online reviews influence consumer purchasing decisions
In the digital world we live in, people are increasingly connected and seeking information online before making purchasing decisions. In this context, online reviews are an essential source of information for consumers, as they provide insights into other customers' experiences with a company or product. I'll give you the […]
Podcast – The Influence of Content on Customer Experience – with Charles Sperandio from Movida
Digital communication has become an intrinsic part of our society. Consuming content through social media and getting information from influencers is already a habit for many. With this scenario established, what strategies should brands adopt to become part of this daily life? To discuss this, we invited Charles Sperandio, who is […]
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
Every day, thousands of miraculous marketing strategies emerge on the internet promising the impossible. Higher sales, higher customer conversions, a new perspective on action, or whatever it may be. However, few strategies actually work, and among them is the Zero Moment of Truth. Perhaps you've never heard of it..
Google My Business: How to manage store profiles and increase views
It's a fact that the pandemic accelerated the digitalization of companies, and what was once considered a "differentiating factor" is now FUNDAMENTAL. All these changes in the consumer's daily life – less frequent visits to physical stores, remote work, and consequently, the increasing presence of digitalization – have drastically changed the consumer's purchasing journey. […]
Customer-centric: What it is, and how to apply this strategy in your company
Customer Centricity is a strategy that aims to make the customer the center of a company's strategic planning, increasing customer lifetime value and reducing cancellations and potential dissatisfaction to achieve the organization's business objectives. According to research, customer-centric companies are 60% more profitable than companies that are not