In a competitive market, innovation is essential to stand out. Café Cultura faced challenges such as improving its store ranking on Google and raising its online reputation, which had an average rating of 4.1.
Focusing on the customer journey and with the support of Harmo, Café Cultura transformed its results. Launched in November 2021 with 26 locations, the project expanded to 42, broadening the brand's impact and generating a significant increase in:
Café Cultura increases the number of positive reviews on Google by more than 300% and boosts customer traffic in its coffee shops
+333%
in positive reviews
4,7
It's the average rating on Google, increased from 3.7
+37%
in route requests
+43%
in Google views
In November 2021, Café Cultura, one of Brazil's leading coffee shop chains, began a transformative journey with Harmo. The partnership started with 26 locations and, by 2024, already encompasses more than 50 stores nationwide.
This growth reflects Café Cultura 's confidence in Harmo and the solution's potential to improve the indexing and ranking of its stores on Google and Google Maps, as well as strengthen its online reputation .
With a focus on increasing organic presence and optimizing audience engagement, the network took an important step towards consolidating its brand in the digital environment, accompanied by a series of initiatives that contributed to this progress.
About Café Cultura
Founded in 2004 in Florianópolis, Café Cultura is a benchmark for specialty coffees and welcoming environments. Originating in Lagoa da Conceição, the brand grew rapidly, becoming a successful franchise that currently has more than 40 locations. Focusing on quality and innovation, Café Cultura offers a complete experience, from its own roasting facilities to a diverse menu of food and beverages.
Challenges
Improve the indexing and ranking of stores on Google and Google Maps;
To improve the online reputation , which had an average rating of 4.1 stars on Google;
Lack of process to encourage customers to leave reviews on Google;
Difficulty managing multiple Google profiles ;
“We’ve been with Harmo since 2021, and since then the platform has been essential in expanding our franchise network, as it allows us to control quality management and, at the same time, generate customer traffic to the cafes through the continuous improvement of our online reputation. When we started, our average Google rating was 4.1 stars, and today we have 4.7 stars. Harmo taught us how to turn the customer into our best advertisement.”
Luciana Melo
CEO & Founder
Professional Google Management: Business Profiles
Harmo is the leading software in Brazil for managing locations on Google Business Profiles, used in over 40,000 stores. We are the only solution that proves an increase in customer traffic and transforms Google into a 100% organic acquisition channel.
