With a long tradition in the self-service market and offering its customers the best solutions and products for automotive repair, TrokService trusted Harmo to transform its customer relationships and feedback into a strategy for acquiring new clients!
Trok Service surges ahead of the competition with 98% positive reviews on Google
+98%
The reviews are positive
4,9
It's the average rating on Google, increased from 4.2
+21%
increase in route conversions
+40%
increase in Google views
In November 2022, TrokService, a leader in the self-service market, began a strategic partnership with Harmo to strengthen its digital presence and transform customer feedback into an acquisition tool.
At that time, the company managed 11 locations on Google and received a monthly volume of only 18 reviews, of which 12% were negative. After the project began in 2023, the number of positive reviews increased 1626%.
With the goal of consolidating its position as a leader in the automotive repair shop segment, TrokService focused on organically increasing its visibility on Google, improving its digital reputation and reaching new customers, while strengthening the sector as a whole.
About TrokService
TrokService has been a leader in automotive services since 1979. With 11 locations in Fortaleza and the surrounding region, it offers maintenance, repair, and servicing with excellence, using modern equipment and a qualified team. With over 40 years of experience, it stands out for its reliability, innovation, and commitment to customer satisfaction.
Challenges
Increase the relevance of stores organically;
To increase the volume of reviews;
Boosting revenue through Google;
Expand and strengthen your digital presence.
“Throughout these years of partnership between Trok and Harmo, we have truly seen our slogan, “innovation and experience,” come to life. Before Harmo, we didn't have access to so much important information, which became an innovation for us. With Harmo, we started by collecting evaluations and generating routes for our units. Then came the evaluation surveys of our service, the environment, and other factors, which allowed us to gain considerable experience with the results of these actions. Our partnership is one of the most important points for evaluating our performance!”
Alexia Silva
CRM
Professional Google Management: Business Profiles
Harmo is the leading software in Brazil for managing locations on Google Business Profiles, used in over 40,000 stores. We are the only solution that proves an increase in customer traffic and transforms Google into a 100% organic acquisition channel.
