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Overview of reviews in the coffee and dessert sector

Strengthening your business's online reputation with Brazil's largest report, featuring Eduardo Santinoni (ABF's Expansion Director), Santiago Edo (Harmo's CEO), and Lucas Hansel (Harmo's Co-founder, Marketing and Product Director)

Meet your mentors at this meeting:

Discover how online reputation can be the key to attracting more customers organically.

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Eduardo Santinoni

ABF Expansion Director
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Santiago Edo

Co-founder & CEO
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Lucas Hansel

Co-founder & CMO
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Meet the brands evaluated

brands evaluated for coffee shops and desserts

How is your establishment perceived during the purchasing decision on Google?

Understanding how your company is perceived online is crucial to positively influencing your customers' purchasing decisions. The " State of Reputation: Overview of Reviews in the Coffee and Dessert Sector " is an exclusive and unprecedented study conducted by Harmo, the largest and most comprehensive of its kind in Brazil.

This report evaluated 46 brands in the industry and offers insights into how Google online reviews can strengthen your brand and attract more customers. By analyzing the industry's key strengths and weaknesses based on consumer insights, you'll be able to identify opportunities for improvement and avoid pitfalls that can damage your reputation and reduce your chances of conversion.

And the benefits are many:

  • 93% of consumers consult reviews before making purchasing decisions.
  • 72% of people who perform a local search visit a store within 8 kilometers of their current location.
  • 76% of consumers who research online visit a physical store within 24 hours.
  • 97% of consumers use online media to shop locally.

However, understanding the opportunities to build a winning digital presence can be challenging.

That's where we'll help you!

Join our free webinar and learn how to strengthen your business's online presence, making Google Business Profile an even more relevant channel in consumers' purchasing decisions.

Register for the webinar
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