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Overview of reviews in the restaurant industry

Strengthening your restaurant's online reputation with Brazil's largest report, featuring Célio Salles (National Board Member of Abrasel) and Santiago Edo (CEO of Harmo).

Learn from the experts

Discover how to make your restaurant stand out in local searches to attract more customers throughout their buying journey.

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Célio Salles

National Board Member of Abrasel

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Santiago Edo PNG

Santiago Edo

Co-founder & CEO

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How is your restaurant perceived during the purchase decision process?

Understanding how your company is perceived online is crucial to positively influencing your customers' purchasing decisions. The "State of Reputation: Overview of Reviews in the Restaurant Sector" is an exclusive and unprecedented study conducted by Harmo, and is the largest and most comprehensive of its kind in Brazil.

This report offers insights into how Google online reviews can strengthen your brand and attract more customers. By analyzing the key strengths and weaknesses of the restaurant industry from the perspective of consumers, you can identify opportunities for improvement and avoid pitfalls that can damage your reputation and decrease your chances of conversion.

Join the webinar and discover how to use this study to make your company stand out at the critical point in the purchase decision.

And the benefits are many:

  • Attracting customers: 93% of consumers research online before buying, and positive reviews and comments directly influence their choice (OpinionBox).
  • Purchase intent: 76% of users who perform a local search on their smartphone visit the location within 24 hours. (Google)
  • Increase conversion: 70% of consumers who research a product online end up buying it in a physical store. (SoLoMo Insights)
  • Building customer loyalty: 59% of consumers visit a website multiple times before making a purchase (Tealium).
  • Strengthening the brand: A positive digital presence contributes to a 45% increase in purchase intent (Google).

However, understanding the opportunities to build a winning digital presence can be a challenge.

That's where we'll help you!

Join our free webinar and learn how to strengthen your restaurant's online presence, making your Google Business Profile an even more relevant channel in consumers' purchasing decisions.

Register for the webinar
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