Relational and Transactional NPS®: Understand the difference when applying the metric
There's no denying that one of the greatest advantages of the Net Promoter Score℠ is its versatility. Besides being a very popular metric, it has different ways of measuring and applying it. How you measure your score—whether quarterly or immediately after a transaction—will give your company the ability to […]
Reduce churn: learn how to reduce cancellation rates
All entrepreneurs agree that to be successful, you need customers, right? Ideally, reducing churn should be one of organizations' goals, but this metric isn't always remembered. In many cases, managers monitor the metrics but don't do anything effective to change them and achieve […]
7 Customer Service Tips You Need to Know
Consumers are increasingly taking center stage in business strategies, and knowing some customer service tips is crucial for businesses today. With so much competition and the opportunity for users to research and compare, the way they are treated is a key differentiator in choosing a particular company. More […]
Customer Satisfaction: Why It's Essential for Your Business
A daily challenge for any company is maintaining high customer satisfaction and meeting their expectations. Simply offering a quality product or service is no longer enough these days, given the competitive market and the power of consumers. To stand out and stay one step ahead of the competition, […]
Omnichannel: 4 reasons to integrate your sales channels
Often, terms and strategies are trending in the market and raise questions among people, right? Omnichannel is one of them. The term omnichannel has been widely discussed for some time, but not everyone knows exactly what it means. This customer-centric strategy can be very useful for integrating your actions […]
Customer Experience: What it can do for your business
Customer Experience is a term that is increasingly popular and widely used in various sectors. It represents an extremely important process that aims to increase visibility and reach for brands based on the experience they provide to customers. After all, companies […]
Relationship Marketing: Everything You Really Need to Know
In today's competitive and information-rich environment, selling is no longer the only concern for companies. It takes more than that; delighting customers has become a necessity, and that's why relationship marketing is gaining so much importance. Much more than just acquiring new customers, it's important […]
Customer Health Score: learn how this indicator can help you
Imagine how great it would be to be able to predict your customers' behaviors. Yes, it may seem like an illusion, but this is already possible through the use of the Customer Health Score. This indicator measures the health of accounts and customers, in addition to helping companies develop retention and loyalty strategies. By understanding […]
Humanized service: make your customer experience incredible
Nowadays, the internet and technology provide quick resolution of customer issues, but we must never lose sight of humanized service and customer relationships. Customers don't want to be served by robots. It's important to be digital, but offering a humanized relationship, where the […]
Satisfaction survey: transform data into strategy
Customer satisfaction surveys are essential for understanding the public's perception of a company and developing strategies for improvement and adjustments. While employees and entrepreneurs are always aware of their problems and know what needs to be improved, there's no one better at pointing out mistakes and successes […]
