Voice of the Customer (VOC): What it is, and how implementing the methodology improves the customer experience
In today's competitive market, companies need to offer the best possible experience to their customers to remain competitive. Voice of the Customer (VoC) is a strategy that helps companies understand their customers' needs and expectations so they can improve their experience and, consequently, business results. The […]
6 ways to improve customer prospecting in your company
A qualified profile ready to buy from your company is worth more than a lot of unqualified contacts who don't want to invest in your business anytime soon. Therefore, it's crucial to invest in quality customer prospecting. For the sales team, customer prospecting is a crucial task […]
How data mining can help you learn more about your customer
Collecting data is crucial for understanding your customers and developing new strategies, right? That's why data mining has been increasingly used to help companies with this important task. During the stages of a consumer's journey, they provide a wealth of information that often goes unused by […]
Customer Relationship Management: How and Why to Use It
Keeping the customer at the center of business has become increasingly important for companies, and adopting strategies like Customer Relationship Management helps achieve this. CRM, or Customer Relationship Management, helps maintain the consumer as the main component of sales, providing a broad overview of the different […]
7 Customer Service Tips You Need to Know
Consumers are increasingly taking center stage in business strategies, and knowing some customer service tips is crucial for businesses today. With so much competition and the opportunity for users to research and compare, the way they are treated is a key differentiator in choosing a particular company. More […]
Customer Satisfaction: Why It's Essential for Your Business
A daily challenge for any company is maintaining high customer satisfaction and meeting their expectations. Simply offering a quality product or service is no longer enough these days, given the competitive market and the power of consumers. To stand out and stay one step ahead of the competition, […]
Omnichannel: 4 reasons to integrate your sales channels
Often, terms and strategies are trending in the market and raise questions among people, right? Omnichannel is one of them. The term omnichannel has been widely discussed for some time, but not everyone knows exactly what it means. This customer-centric strategy can be very useful for integrating your actions […]
Relationship Marketing: Everything You Really Need to Know
In today's competitive and information-rich environment, selling is no longer the only concern for companies. It takes more than that; delighting customers has become a necessity, and that's why relationship marketing is gaining so much importance. Much more than just acquiring new customers, it's important […]
Customer Health Score: learn how this indicator can help you
Imagine how great it would be to be able to predict your customers' behaviors. Yes, it may seem like an illusion, but this is already possible through the use of the Customer Health Score. This indicator measures the health of accounts and customers, in addition to helping companies develop retention and loyalty strategies. By understanding […]
Satisfaction survey: transform data into strategy
Customer satisfaction surveys are essential for understanding the public's perception of a company and developing strategies for improvement and adjustments. While employees and entrepreneurs are always aware of their problems and know what needs to be improved, there's no one better at pointing out mistakes and successes […]
