Customer success manager: Qual sua função e por que é tão importante
Você já ouviu falar de Customer Success Manager, certo? Os colaboradores que assumem essa função atendem às demandas daqueles que são o ativo mais importante das empresas: os clientes. Os colaboradores do time de Customer Success são a linha de frente para garantir que os consumidores continuem utilizando os produtos ou serviços da sua empresa […]
O significado de Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience
Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience: suddenly we're immersed in a sea of terms related to how we deal with our customers. If you feel confused about what each one means, don't worry, you're not alone. These terms, being relatively new, do cause some confusion. […]
Customer Success: o que é e por que adotar essa estratégia?
Customer experience, relationships, and positive interactions are increasingly discussed topics in the business world. If you care about any of these, you've probably heard of Customer Success, haven't you? Customer Success is a very important area within a company, as it's responsible for ensuring that interactions between […]
O que é sucesso do cliente: Entregue resultados com fidelização
For a long time, companies believed that to sell more, all they had to do was hire more salespeople and keep them motivated. Well, that worked for a while, but today customer success is the biggest emerging growth opportunity in business. Studies show that it is 5 to 25 times more expensive to acquire a new customer, […]
