O que é sucesso do cliente: Entregue resultados com fidelização
For a long time, companies believed that to sell more, all they had to do was hire more salespeople and keep them motivated. Well, that worked for a while, but today customer success is the biggest emerging growth opportunity in business. Studies show that it is 5 to 25 times more expensive to acquire a new customer, […]
Customer Effort Score (CES): O que é, e como medir o esforço do cliente
As a customer service leader, you aim to make the customer's life easier, right? In this content, understand the Customer Effort Score metric to see how customer effort impacts revenue and customer loyalty. But taking a step back, it's a fact that most customer service professionals are familiar with both […]
CSAT (Customer Satisfaction Score): O que é, como calcular e aplicar
Customer satisfaction is one of the most important factors for the success of any business. Companies that manage to meet their customers' expectations are more likely to maintain their loyalty and recommend their products or services to others. And one of the most effective ways to measure customer satisfaction is […]
Guia Prático: Métricas da Experiência do Cliente
When it comes to customer experience metrics, many details must be taken into account. Knowing the advantages and disadvantages of each metric is essential for implementing a good customer-centric strategy, isn't it? According to a study by Lee Resources, for every dissatisfied customer who complains, 26 remain silent. So if you […]
