ZMOT: What it is, and how to influence the consumer at the zero moment of truth
What does ZMOT mean? ZMOT is an acronym for Zero Moment of Truth. ZMOT is a model that explains the discovery and awareness stage of the consumer journey, when they research a product/service/brand before making a purchase decision. The concept was created by Google in 2011. […]
What is the Zero Moment of Truth? Discover Everything You Need to Know About ZMOT
Every day, thousands of miraculous marketing strategies appear online, promising the impossible. Increased sales, higher customer conversions, a new perspective on action, or whatever. However, few strategies actually work, and among them is the Zero Moment of Truth. You may never have heard of it […]
