Infographic: Discover the secrets of review sites: help your business rank higher
Review sites like Google My Business, Facebook (reviews), TripAdvisor, and many others aim to match the right product/service with the right person at the right time. Each of these sites has a specific way of doing this, making ranking a complex and scientific approach, with the goal of offering the best possible results
Google My Business: How to Use It and Reach the Top Results in Local Search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results page increases your visibility and greatly improves your chances of acquiring more customers! If you own a business and want it to be found by consumers, having a strong presence is essential
7 Amazing Opportunities You Don't Know You're Missing Out On By Deleting Negative Reviews
Deleting negative reviews: is that really the best solution for your business? The answer is a resounding no! There will always be dissatisfied customers, whether it's due to slow service from one of your waiters, the cleanliness of one of your hotel rooms, or perhaps even the decor of your establishment. The fact is..
Complete Guide: How to Use Tripadvisor to Boost Your Local Business
You may be missing out on an excellent growth opportunity for your business by not using TripAdvisor, the world's leading digital travel platform. With an average of 456 million unique monthly visitors, TripAdvisor stands out as an essential tool for businesses looking to increase their visibility. If you own a business […]
How to predict churn: 3 practical tips for your business
Retaining customers is one of the main goals of any company. And there's a reason for that. Philip Kotler, the well-known marketing guru, has warned that acquiring a new customer costs 5 to 7 times more than retaining a current one. Therefore, knowing how to predict churn is so important. If you can anticipate […]
Complete Guide: How to Claim Ownership of Duplicate Facebook Pages
Did you know that having unofficial or unmanaged Facebook pages can harm your business's online reputation? These duplicate pages can confuse customers and dilute your company's digital presence. Without careful management, it's easy to end up with multiple duplicate or unmanaged pages, creating an inconsistent image. […]
7 crucial data points to understand your customers and increase your sales
There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continuously improve your product or service. […]
Webinar Highlights: How the Market is Adapting to the New Consumer Behavioral Profile (and How You Can Do the Same)
In this webinar, Flávia Pini, CEO of FX Data Inteligente, presents data on post-COVID consumer behavior. FX is a technology company that works with tracking and monitoring consumer movement in physical stores. They use this behavioral data to understand what actually happens at the point of sale, obtaining a snapshot […]
Facebook Recommendations: What are you missing out on by ignoring this in your customer acquisition strategies?
Do you also use the internet to look for a place to eat, a place to have fun, dance or relax, or a service to hire? Then you read online reviews or ratings to see if people approve of the place and if they would recommend it, so you can make a more informed decision? Well, yes! And […]
Google My Business: How to Create a Profile and Make Your Business Stand Out in Google Results
Stop missing out on opportunities and learn how to use Google My Business once and for all. Learn everything you need to know right here, right now.
