15 sites de avaliações online para aumentar a reputação e atrair clientes

Imagine you're planning a celebration and want to ensure a great experience for everyone. Searching "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems perfect. What's the next step? Most likely, you'll check reviews to understand the experience of those who have already been there. Online reviews are crucial […]
Aspectos que devem ser levados em conta para garantir a reputação online da sua empresa

À medida que a tecnologia avança, os seus clientes passam a conquistar um protagonismo cada vez maior, influenciando diretamente na decisão de compra de outros consumidores. Estar atento às avaliações dos seus clientes é vital para manter uma boa reputação online do seu negócio nas principais plataformas digitais. Como estamos conectados a todo o momento, […]
Infográfico: Descubra os segredos dos sites de reviews: faça seu negócio subir no ranking

Review sites like Google My Business, Facebook (reviews), TripAdvisor, and many others aim to match the right product/service with the right person at the right time. Each of these sites has a specific way of doing this, making ranking a complex and scientific approach, with the goal of offering the best possible results
Google Meu Negócio: como usar e alcançar os primeiros resultados na busca local

To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results page increases your visibility and greatly improves your chances of acquiring more customers! If you own a business and want it to be found by consumers, having a strong presence is essential
7 oportunidades incríveis que você não sabe que está perdendo ao deletar reviews negativos

Deleting negative reviews: is that really the best solution for your business? The answer is a resounding no! There will always be dissatisfied customers, whether it's due to slow service from one of your waiters, the cleanliness of one of your hotel rooms, or perhaps even the decor of your establishment. The fact is..
Guia Completo: Como usar o Tripadvisor para impulsionar seu negócio local

You may be missing out on an excellent growth opportunity for your business by not using TripAdvisor, the world's leading digital travel platform. With an average of 456 million unique monthly visitors, TripAdvisor stands out as an essential tool for businesses looking to increase their visibility. If you own a business […]
Como prever um churn: 3 dicas práticas para seu negócio

Retaining customers is one of the main goals of any company. And there's a reason for that. Philip Kotler, the well-known marketing guru, has warned that acquiring a new customer costs 5 to 7 times more than retaining a current one. Therefore, knowing how to predict churn is so important. If you can anticipate […]
Guia completo: Como reivindicar propriedade de páginas duplicadas no Facebook

Did you know that having unofficial or unmanaged Facebook pages can harm your business's online reputation? These duplicate pages can confuse customers and dilute your company's digital presence. Without careful management, it's easy to end up with multiple duplicate or unmanaged pages, creating an inconsistent image. […]
7 dados cruciais para entender seus clientes e aumentar suas vendas

There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continuously improve your product or service. […]