Discover best practices for maintaining your company's high reputation
The Brazilian magazine Você RH featured a special article on the importance of reputation for companies. The magazine states that "having public opinion on your side is key to surviving in an unpredictable scenario." Harmo knows how vital it is for brands to maintain a high reputation. And of course, when we see […]
15 online review sites to boost your reputation and attract customers
Imagine you're planning a celebration and want to ensure a great experience for everyone. Searching "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems perfect. What's the next step? Most likely, you'll check reviews to understand the experience of those who have already been there. Online reviews are crucial […]
Aspects to consider in order to guarantee your company's online reputation
As technology advances, your customers are gaining increasing prominence, directly influencing the purchasing decisions of other consumers. Paying attention to customer reviews is vital for maintaining a good online reputation for your business on major digital platforms. Because we are connected at all times, […]
Infographic: Discover the secrets of review sites: make your business climb in the rankings
Review sites like Google My Business, Facebook (reviews), TripAdvisor, and many others aim to match the right product/service with the right person at the right time. Each of these sites has a specific way of doing this, making ranking a complex and scientific approach, with the goal of offering the best possible results
Google My Business: How to use it and achieve top results in local search
To give you an idea, 46% (almost half!) of all Google searches are for local businesses. A well-positioned search engine results page increases your visibility and greatly improves your chances of acquiring more customers! If you own a business and want it to be found by consumers, having a strong presence is essential
7 incredible opportunities you don't know you're missing by deleting negative reviews
Deleting negative reviews: is that really the best solution for your business? The answer is a resounding no! There will always be dissatisfied customers, whether it's due to slow service from one of your waiters, the cleanliness of one of your hotel rooms, or perhaps even the decor of your establishment. The fact is..
Complete Guide: How to use TripAdvisor to boost your local business
You may be missing out on an excellent growth opportunity for your business by not using TripAdvisor, the world's leading digital travel platform. With an average of 456 million unique monthly visitors, TripAdvisor stands out as an essential tool for businesses looking to increase their visibility. If you own a business […]
How to predict churn: 3 practical tips for your business
Retaining customers is one of the main goals of any company. And there's a reason for that. Philip Kotler, the well-known marketing guru, has warned that acquiring a new customer costs 5 to 7 times more than retaining a current one. Therefore, knowing how to predict churn is so important. If you can anticipate […]
Complete guide: How to claim ownership of duplicate pages on Facebook
Did you know that having unofficial or unmanaged Facebook pages can harm your business's online reputation? These duplicate pages can confuse customers and dilute your company's digital presence. Without careful management, it's easy to end up with multiple duplicate or unmanaged pages, creating an inconsistent image. […]