7 crucial data points to understand your customers and increase your sales
There's no denying it: your customers and users are your company's most valuable assets. After all, all departments work together to attract, convert, and retain users. But they generate much more than revenue for your business: customers are a source of data and intelligence to continuously improve your product or service. […]
Best moments from the webinar: How the market is adapting to the new consumer behavior profile (and how you can do the same)
In this webinar, Flávia Pini, CEO of FX Data Inteligente, presents data on post-COVID consumer behavior. FX is a technology company that works with tracking and monitoring consumer movement in physical stores. They use this behavioral data to understand what actually happens at the point of sale, obtaining a snapshot […]
Facebook recommendations: what are you missing out on by ignoring them in your customer acquisition strategies?
Do you also use the internet to look for a place to eat, a place to have fun, dance or relax, or a service to hire? Then you read online reviews or ratings to see if people approve of the place and if they would recommend it, so you can make a more informed decision? Well, yes! And […]
Google My Business: How to Create a Profile and Highlight Your Business in Google Search Results
Stop missing opportunities and learn how to use Google My Business once and for all. Check out everything you need to know right here and now.
How to respond to negative reviews: 8 practical tips to turn criticism into opportunities
There's no way around it. Like it or not, at some point you're going to receive negative feedback from customers. However, the real challenge isn't just receiving it, but knowing how to respond to negative reviews correctly and strategically. A well-crafted response at the right time can reverse the bad impression of a dissatisfied customer and even […]
The secret to excellent review management: discover the 4 practices that will increase your results
Are you already managing reviews and looking to increase the results you deliver? The best practices I'll show you in this article are exactly what you need to know. I've outlined 5 fundamental practices that will ensure you're doing a good job, extracting as much intelligence as possible to apply to your business and maximize […]
6 ways to increase customer loyalty using public reviews
You probably already know that online reviews can help your brand build trust and boost sales. But did you know they can also help you build customer loyalty? Yes, online reviews help build customer loyalty, but their mere existence may not result in increased customer loyalty. It's how you handle them that matters..
Google My Business: How to highlight your business and rank better in local searches
According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.
The meaning of Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience
Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience: suddenly we're immersed in a sea of terms related to how we deal with our customers. If you feel confused about what each one means, don't worry, you're not alone. These terms, being relatively new, do cause some confusion. […]