Melhores momentos Webinar: Como o mercado está se adaptando ao novo perfil comportamental do consumidor (e como você pode fazer o mesmo)
In this webinar, Flávia Pini, CEO of FX Data Inteligente, presents data on post-COVID consumer behavior. FX is a technology company that works with tracking and monitoring consumer movement in physical stores. They use this behavioral data to understand what actually happens at the point of sale, obtaining a snapshot […]
Recomendações do Facebook: o que você perde ao ignorar isso nas estratégias de aquisição de novos clientes?

Do you also use the internet to look for a place to eat, a place to have fun, dance or relax, or a service to hire? Then you read online reviews or ratings to see if people approve of the place and if they would recommend it, so you can make a more informed decision? Well, yes! And […]
Google Meu Negócio: Como Criar um Perfil e Destacar Sua Empresa nos Resultados do Google

Pare de perder oportunidades e aprenda a usar o Google Meu Negócio de uma vez. Confira tudo que precisa saber aqui e agora.
Como responder avaliações negativas: 8 dicas práticas para transformar críticas em oportunidades

There's no way around it. Like it or not, at some point you're going to receive negative feedback from customers. However, the real challenge isn't just receiving it, but knowing how to respond to negative reviews correctly and strategically. A well-crafted response at the right time can reverse the bad impression of a dissatisfied customer and even […]
O segredo de uma excelente gestão de reviews: descubra as 4 práticas que irão aumentar seus resultados

Are you already managing reviews and looking to increase the results you deliver? The best practices I'll show you in this article are exactly what you need to know. I've outlined 5 fundamental practices that will ensure you're doing a good job, extracting as much intelligence as possible to apply to your business and maximize […]
6 meios de aumentar a fidelização de clientes usando avaliações públicas (reviews de clientes)

You probably already know that online reviews can help your brand build trust and boost sales. But did you know they can also help you build customer loyalty? Yes, online reviews help build customer loyalty, but their mere existence may not result in increased customer loyalty. It's how you handle them that matters..
Google Meu Negócio: Como destacar sua empresa e ranquear melhor nas pesquisas locais

According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.
O significado de Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience

Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience: suddenly we're immersed in a sea of terms related to how we deal with our customers. If you feel confused about what each one means, don't worry, you're not alone. These terms, being relatively new, do cause some confusion. […]
Lealdade do cliente, você está fazendo errado! 4 grandes mitos sobre a fidelização de cliente

Stop trying to charm your customer – that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company and, worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, affirms. We've been hearing this for a while now..