How to Respond to Negative Reviews: 8 Practical Tips for Turning Criticism into Opportunities
There's no way around it. Like it or not, at some point you're going to receive negative feedback from customers. However, the real challenge isn't just receiving it, but knowing how to respond to negative reviews correctly and strategically. A well-crafted response at the right time can reverse the bad impression of a dissatisfied customer and even […]
The secret to excellent review management: discover the 4 practices that will increase your results
Are you already managing reviews and looking to increase the results you deliver? The best practices I'll show you in this article are exactly what you need to know. I've outlined 5 fundamental practices that will ensure you're doing a good job, extracting as much intelligence as possible to apply to your business and maximize […]
6 Ways to Increase Customer Loyalty Using Public Reviews
You probably already know that online reviews can help your brand build trust and boost sales. But did you know they can also help you build customer loyalty? Yes, online reviews help build customer loyalty, but their mere existence may not result in increased customer loyalty. It's how you handle them that matters..
Google My Business: How to make your business stand out and rank better in local searches
According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.
The meaning of Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience
Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience: suddenly we're immersed in a sea of terms related to how we deal with our customers. If you feel confused about what each one means, don't worry, you're not alone. These terms, being relatively new, do cause some confusion. […]
Customer Loyalty: You're Doing It Wrong! 4 Big Myths About Customer Loyalty
Stop trying to delight your customers—that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company, and worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, states. We've been hearing for a long time […]
Mobile Advertising: How Location-Based Marketing Works
Do you know how mobile location targeting helps you achieve your marketing goals, building more effective campaigns and increasing your ROI? The forecast for location-based mobile advertising, which in 2017 accounted for 38% of total mobile advertising (US$12.4 billion), is to expand its share year after year, reaching […]
Increasing shopping traffic through online reputation: You're missing a huge opportunity by ignoring this
Do you know what all shopping malls have in common? They all want to increase sales. So they develop countless strategies to increase customer traffic: they promote events, use paid media, form partnerships, run promotions, use traditional advertising, etc. But there's a trick that can be used to attract more consumers, that every mall has, but that most of them […]
Local SEO: What it is, and how to optimize your strategy to attract local customers
Google has seen searches using the term "near me" increase by 75% in Brazil in recent years. Furthermore, according to Google, 50% of consumers who perform a local search on their smartphones visit a store within a day – and this is called local SEO… Right now, hundreds of consumers, near the […]
How to improve customer experience using customer reviews
The tip I'll give in this post, while quite obvious, isn't yet a very common practice among companies. Managing online reviews is a well-known practice applied in the hospitality industry and even in the food service industry. However, all companies can and should take advantage of the intelligence extracted […]
