Como responder avaliações negativas: 8 dicas práticas para transformar críticas em oportunidades
There's no way around it. Like it or not, at some point you're going to receive negative feedback from customers. However, the real challenge isn't just receiving it, but knowing how to respond to negative reviews correctly and strategically. A well-crafted response at the right time can reverse the bad impression of a dissatisfied customer and even […]
O segredo de uma excelente gestão de reviews: descubra as 4 práticas que irão aumentar seus resultados
Are you already managing reviews and looking to increase the results you deliver? The best practices I'll show you in this article are exactly what you need to know. I've outlined 5 fundamental practices that will ensure you're doing a good job, extracting as much intelligence as possible to apply to your business and maximize […]
6 meios de aumentar a fidelização de clientes usando avaliações públicas (reviews de clientes)
You probably already know that online reviews can help your brand build trust and boost sales. But did you know they can also help you build customer loyalty? Yes, online reviews help build customer loyalty, but their mere existence may not result in increased customer loyalty. It's how you handle them that matters..
Google Meu Negócio: Como destacar sua empresa e ranquear melhor nas pesquisas locais
According to a study, 46% of all Google searches are related to local searches. If you want your business to appear first in a local Google search, you need to keep an eye on 3 fundamental factors: Relevance, Distance, and Prominence. Knowing each one well and understanding their impact on local SEO is essential.
O significado de Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience
Customer Service vs. Customer Success vs. Customer Care vs. Customer Experience: suddenly we're immersed in a sea of terms related to how we deal with our customers. If you feel confused about what each one means, don't worry, you're not alone. These terms, being relatively new, do cause some confusion. […]
Lealdade do cliente, você está fazendo errado! 4 grandes mitos sobre a fidelização de cliente
Stop trying to charm your customer – that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company and, worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, affirms. We've been hearing this for a while now..
Publicidade em dispositivos móveis: como funciona o marketing baseado na localização
Do you know how mobile location targeting helps you achieve your marketing goals, building more effective campaigns and increasing your ROI? The forecast for location-based mobile advertising, which in 2017 accounted for 38% of total mobile advertising (US$12.4 billion), is to expand its share year after year, reaching […]
Aumentar o fluxo do shopping através da reputação online: Você está perdendo uma grande oportunidade ignorando isso
Do you know what all shopping malls have in common? They all want to increase sales. So they develop countless strategies to increase customer traffic: they promote events, use paid media, form partnerships, run promotions, use traditional advertising, etc. But there's a trick that can be used to attract more consumers, that every mall has, but that most of them […]
SEO Local: O que é, e como otimizar sua estratégia para atrair clientes locais
Google has seen searches using the term "near me" increase by 75% in Brazil in recent years. Furthermore, according to Google, 50% of consumers who perform a local search on their smartphones visit a store within a day – and this is called local SEO… Right now, hundreds of consumers, near the […]
Como melhorar a experiência do cliente usando reviews (avaliações online) do seu cliente
The tip I'll give in this post, although quite obvious, is still not a very common practice among companies. Managing online reviews is a well-known and applied practice in the hospitality sector and even in the food service industry. However, all companies can and should take advantage of the intelligence extracted […]
