Customer loyalty: you're doing it wrong! 4 big myths about customer loyalty
Stop trying to charm your customer – that's not how you'll win more loyal customers. This is a difficult and costly strategy for the company and, worse, it fails to proportionally increase customer loyalty. This is what Gartner, in partnership with CBE, affirms. We've been hearing this for a while now..
Mobile advertising: how location-based marketing works
Do you know how mobile location targeting helps you achieve your marketing goals, building more effective campaigns and increasing your ROI? The forecast for location-based mobile advertising, which in 2017 accounted for 38% of total mobile advertising (US$12.4 billion), is to expand its share year after year, reaching […]
Increase shopping mall traffic through online reputation: You're missing a huge opportunity by ignoring this
Do you know what all shopping malls have in common? They all want to increase sales. So they develop countless strategies to increase customer traffic: they promote events, use paid media, form partnerships, run promotions, use traditional advertising, etc. But there's a trick that can be used to attract more consumers, that every mall has, but that most of them […]
Local SEO: What it is, and how to optimize your strategy to attract local customers
Google has seen searches using the term "near me" increase by 75% in Brazil in recent years. Furthermore, according to Google, 50% of consumers who perform a local search on their smartphones visit a store within a day – and this is called local SEO… Right now, hundreds of consumers, near the […]
How to improve customer experience using customer reviews (online ratings)
The tip I'll give in this post, although quite obvious, is still not a very common practice among companies. Managing online reviews is a well-known and applied practice in the hospitality sector and even in the food service industry. However, all companies can and should take advantage of the intelligence extracted […]
9 delivery companies: Which is the best delivery service for your business?
One solution for retailers to mitigate the financial crisis caused by isolation, a consequence of the coronavirus, is to adopt the delivery system. A potential solution could be to partner with the delivery app Rappi, which has seen demand triple in recent weeks, especially for supermarket purchases, pharmacies, and meals, according to […]
Highlights from the webinar "Brand Reputation and Customer Experience in the Post-COVID-19 Era"
We invited leading figures in the market to analyze the current moment, understand the implications of the new post-COVID-19 consumer profile, and demonstrate the importance of online brand reputation and customer experience for businesses. Participants in this webinar included: The webinar was led by Santiago Edo, CEO of Reviewr […]
The buyer's journey and customer acquisition: 3 fundamental principles for success
There comes a point in the life of every business, whether it's a coffee shop, a bar, a restaurant, or even a hostel, when growth is necessary. To grow, you need more revenue; to have more revenue, you need more customers; and to get those customers, you need to attract them. […]
Case Study: Grupo Almeida Júnior: Managing reviews in retail and their impact on customer experience
Do you take advantage of commercial holidays to receive more customer reviews? If you're not already doing this, stick with me until the end, and I'll explain why you should start doing it immediately! Holidays are an excellent opportunity to increase the volume of reviews because it's on these dates that […]