Businesses affected by the Coronavirus: 6 necessary actions to update your Google My Business profile
Businesses affected by COVID-19 should update their Google My Business profile with new information about their operations for customers. This is important because it will make it easier for potential customers to find them. Information such as extra services offered to the community, and whether they are making deliveries, will be displayed on the profile […]
Customer experience in supermarkets: What can your supermarket do today to meet the growing demand for digital? (plus success stories)
During the pandemic, 61% of people increased their online shopping; 14% of consumers started shopping at online supermarkets, and 17% stopped frequenting physical stores. What have supermarkets been doing to meet the growing demand from the digital world? To help us answer this question, we invited two experts in the sector: […]
Complete Guide: How to improve your Google reviews and attract more customers
Google reviews are one of the most important pillars for the success of any business in the digital age. They not only influence the perception of new customers, but also directly impact the local ranking of your establishment in search results. However, to reap all the benefits that this resource can offer, it is […]
How to configure your fan page to deliver the best customer experience
Did you know that you can customize your fan page and ensure your visitors have a better experience with your brand? No? Then you can't miss this post. After ensuring that the main information about your company is correctly and properly configured, such as a good cover photo, a great description […]
The surprising truth about how to climb the TripAdvisor rankings
What's the secret to climbing the TripAdvisor rankings? How do you get ahead of your competitors and increase your number of customers? We dissected the TripAdvisor algorithm to better understand how it works and revealed everything in an incredible infographic. Interested? Then download the infographic: The surprising truth about how to climb the rankings […]
How to monitor your business's online reputation in 3 steps
Managing your business's online reputation means positively influencing the conversation around your brand, aiming to prevent harmful content, generate greater brand recognition, and attract more customers to your establishment. Sound interesting? In this post, we'll discuss how to build a strategy […]
Word-of-mouth marketing for local businesses: a powerful strategy
Researchers have found that a 10% increase in word-of-mouth (both offline and online) translates into sales growth of between 0.2% and 1.5%. This is because 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Word-of-mouth marketing is an excellent low-cost strategy […]
How can I find out what my customers think of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customer thinks about our brand, product, or service, isn't it? But rest assured, with advances in technology and customer-centric strategies, we can find a solution
The Complete Guide to Mastering Online Reviews
Online reviews are essential for businesses, and through customer opinions, any establishment can be digitally evaluated and classified as good, average, or bad. And of course, it's not just about receiving reviews and listening to customer opinions; it's also necessary to respond to the people who took the time to comment on your business