Complete Guide: How to Improve Your Google Reviews and Attract More Customers
Google reviews are one of the most important pillars for the success of any business in the digital age. They not only influence the perception of new customers, but also directly impact the local ranking of your establishment in search results. However, to reap all the benefits that this resource can offer, it is […]
How to set up your fan page to deliver the best customer experience
Did you know that you can customize your fan page and ensure your visitors have a better experience with your brand? No? Then you can't miss this post. After ensuring that the main information about your company is correctly and properly configured, such as a good cover photo, a great description […]
The Surprising Truth About Ranking on Tripadvisor
What's the secret to climbing the TripAdvisor rankings? How do you get ahead of your competitors and increase your number of customers? We dissected the TripAdvisor algorithm to better understand how it works and revealed everything in an incredible infographic. Interested? Then download the infographic: The surprising truth about how to climb the rankings […]
How to monitor your business's online reputation in 3 steps
Managing your business's online reputation means positively influencing the conversation around your brand, aiming to prevent harmful content, generate greater brand recognition, and attract more customers to your establishment. Sound interesting? In this post, we'll discuss how to build a strategy […]
Word of Mouth Marketing for Local Businesses: A Powerful Strategy
Researchers have found that a 10% increase in word-of-mouth (both offline and online) translates into sales growth of between 0.2% and 1.5%. This is because 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. Word-of-mouth marketing is an excellent low-cost strategy […]
How do I know what my customer thinks of my company?
As customers, we know very well which companies we trust and which we dislike. But when we're on the other side, it's often difficult to know for sure what our customer thinks about our brand, product, or service, isn't it? But rest assured, with advances in technology and customer-centric strategies, we can find a solution
The Complete Guide to Responding to Online Reviews Masterfully
Online reviews are essential for businesses, and through customer opinions, any establishment can be digitally evaluated and classified as good, average, or bad. And of course, it's not just about receiving reviews and listening to customer opinions; it's also necessary to respond to the people who took the time to comment on your business
Learn the best practices to maintain your company's reputation
The Brazilian magazine Você RH featured a special article on the importance of reputation for companies. The magazine states that "having public opinion on your side is key to surviving in an unpredictable scenario." Harmo knows how vital it is for brands to maintain a high reputation. And of course, when we see […]
15 Online Review Sites to Boost Your Reputation and Attract Customers
Imagine you're planning a celebration and want to ensure a great experience for everyone. Searching "all-you-can-eat pasta" on Google, you find a nearby restaurant that seems perfect. What's the next step? Most likely, you'll check reviews to understand the experience of those who have already been there. Online reviews are crucial […]
Aspects that must be taken into account to ensure your company's online reputation
As technology advances, your customers are gaining increasing prominence, directly influencing the purchasing decisions of other consumers. Paying attention to customer reviews is vital for maintaining a good online reputation for your business on major digital platforms. Because we are connected at all times, […]
