If you work in customer experience , marketing , or business, you've probably heard the term "data-driven ." This technique, which is so popular these days, is crucial for companies to make data-driven decisions .
Working and making decisions based on opinions, deductions, or hunches isn't at all beneficial for companies, is it? Decisions must be based on concrete facts so that actions are truly targeted .
What do you know about data-driven and what have you already applied in your company, even without knowing it's part of this strategy? Check out our post and stay on top of this trend!
What is data-driven ?
To begin, it's important to understand the term data-driven . Data-driven involves making decisions based on data provided and collected by customers, suppliers, and employees .
outreach customer relationship actions .
With so many changes in the market, it's essential to be aware of consumer preferences and interests so that companies can anticipate their needs and offer relevant solutions .
People provide information all the time. Every click, page visit, registration, form completion, and other actions generate a wealth of valuable information for companies and their data-driven operations .
Collecting so much information can be difficult and time-consuming, so it's crucial to have an effective CRM that helps provide reports and insights for managers.
According to IBM's forecast, by 2020, data-driven methodology to create market solutions .
Benefits of data-driven
Once you understand more about data-driven , it's important to understand how it can benefit companies in practice. Check out some of the benefits below.
Greater understanding of your audience
Knowing your audience is essential for any business. With data-driven marketing , your understanding of consumers becomes even better.
A company that analyzes data and develops strategies based on this certainly knows its customers better ; after all, it is based on their information that actions will be taken.
The more you understand your audience, the easier it becomes to please them and offer solutions that differentiate themselves from the competition and build customer loyalty .
Greater relevance of your content
By understanding your audience even better, you can create content that will truly interest them and be valuable to each user. This way, the quality of your content will certainly increase and, consequently, improve your company's reputation .
A relevant message that reaches the public at the right time increases the chances of the customer creating good experiences and good memories with your business .
Customer experience optimization
Many companies have already shifted their strategies and are adopting a customer-centric approach . By using it alongside data-driven , the purchasing journey becomes even more enjoyable.
This happens because, by knowing your audience even better, it is possible to provide service , considering each stage of the purchase and following the specific characteristics of consumers so that they become increasingly loyal.
How to apply data-driven in the company?
In data-driven environments , planning is essential for achieving results in your business . Furthermore, it's essential to engage teams, focusing on medium- and long-term results.
For data-driven to be implemented (and often, it's already being used without you even knowing), it's important to follow a few steps. Check them out.
Collect the right data
For data-driven people , having data is important, but at the same time, it can be a problem, since, often, you don't even know where to start and what really adds something, right?
Therefore, choose what information you really need about your audience and focus on collecting the right data . Understand which metrics will be most important and which information is most relevant to your strategy.
In addition to collecting data, understand how you'll collect it and how it will be shared and adopted by the entire team. As mentioned earlier, using a CRM and even automation systems is a great way to do that .
Analyze your indicators
To truly understand your data and implement data-driven strategies , you need to work with metrics and monitor indicators . Companies use many metrics, and each organization needs to adapt them to its own specific needs.
Some important information that can be answered with data-driven is: churn rate , customer satisfaction , NPS , sales quantity, among others.
Focus on customer experience
Focusing on customer experience is key to data-driven thinking and to any company's actions . There's no point in collecting data if your customer isn't happy with their experience with your company.
Always strive to deliver information in a subtle, spontaneous, and realistic manner. Furthermore, create experiences that captivate your audience and keep them coming back.
And don't forget that, in addition to acquiring new customers, you need to retain your existing ones , which are very important and make up a large part of your target audience.
remarketing strategies so these consumers return and recommend your company whenever possible.
Disseminate the practice within the team
Various sectors can benefit from the use of data, so it's important to spread a data-driven across all teams.
The more engaged employees are, the greater the data collection and analysis will be. It's worth remembering that changing processes and habits requires training.
You can't just walk into teams and say data-driven will be implemented. Invest in training and value your internal audience's knowledge, whether for this or any other tool .
Conclusion
data-driven techniques , collecting data, and having historical and analytical bases is very important for business development and decision-making.
Implementing data-driven approaches is about giving your audience what they really need , and knowing this is extremely valuable. The more you know about your audience, the closer your brand can be to consumers.
As we've seen, data-driven is the use of data to create strategies and take customer . Whether through social media, email , analytics, or surveys, your company already uses some data collection methods, right?
Now that you know what data-driven , your information collection will be even more assertive and your results clearer! How data-driven help you and your company?
Now that you're more familiar with the topic, take advantage of our solutions that can make your business easier!
