If you work in customer experience , marketing , or business, you've probably heard the term "data-driven ." This technique, so widely discussed right now, is important for companies to make data-driven decisions .
Working and making decisions based on opinions, deductions, or hunches is not at all interesting for companies, is it? Decisions need to be made with concrete facts so that actions are truly well-directed .
What do you know about data-driven strategies , and what have you already implemented in your company, even without realizing it's part of this strategy? Check out our post and stay up-to-date on this trend!
What is data-driven ?
To begin, it's important to understand what the term "data-driven" . Data-driven refers to making decisions based on data provided and collected by customers, suppliers, and employees .
outreach customer relationship actions .
With so many changes in the market, it is essential to be attentive to consumer preferences and interests so that companies can anticipate their needs and offer relevant solutions .
People provide information all the time. Every click, page visit, registration, form completion, and various other actions generate a wealth of important information for companies and their data-driven strategies .
Gathering so much information can be difficult and time-consuming, which is why it's so important to have an effective CRM that helps provide reports and insights for managers.
According to IBM's forecast, by 2020, more than 75% of companies will already be using this data-driven to create market solutions .
Benefits of data-driven
To better understand what data-driven decision making , it's important to know how it can benefit companies in practice. Check out some of the benefits below.
A deeper understanding of your audience
Knowing your audience is more than essential for any type of business. With data-driven strategies , your understanding of consumers becomes even better.
A company that analyzes data and develops its strategies based on that data certainly knows its customers better , since actions will be taken based on the information provided by those customers.
The more you understand your audience, the easier it becomes to please them and offer solutions that differentiate you from the competition and build customer loyalty .
Greater relevance of its content
By getting to know your audience even better, you can create content that they will truly be interested in and that will be valuable to each user. In this way, the quality of your content will certainly increase and, consequently, your company's reputation will improve .
A relevant message that reaches the audience at the right time increases the chances of the customer creating positive experiences and good memories with your business .
Optimizing the customer experience
Many companies have already changed their strategies and are working with a customer-centric strategy . By using it with data-driven approaches , the buying journey becomes even more enjoyable.
This happens because, by getting to know your audience even better, it's possible to provide service , considering each stage of the purchase and following the specific characteristics of consumers so that they become increasingly loyal.
How to apply data-driven approaches in the company?
In a data-driven , planning is essential for results to materialize . Furthermore, it's crucial to engage teams, focusing on medium- and long-term outcomes.
For data-driven methodology to be applied (and often it's already being used without you even knowing it), it's important to follow a few steps. Check them out.
Collect the right data
For data-driven individuals , having data is important, but at the same time, it can be a problem, since often you don't even know where to start or what really adds value, right?
Therefore, choose which information you really need to know about your audience and focus on collecting the right data . Understand which metrics will be most important and what information is most relevant to your strategy.
In addition to collecting data, understand how this data will be obtained and how it will be shared and adopted by the entire team. As we mentioned earlier, using a CRM and even automation systems is highly worthwhile .
Analyze your indicators
To truly understand your data and become data-driven , you need to work with metrics and track key performance indicators (KPIs) . Companies use many different metrics, and each organization needs to adapt them to its own specific context.
Some important information that can be obtained through data-driven includes: churn rate , customer satisfaction , NPS , sales volume, among others.
Focus on the customer experience
Focusing on customer experience is key to data-driven strategies and any company action . Collecting data is pointless if your customer isn't happy with their experience with your company.
Always strive to present information in a subtle, spontaneous, and realistic way. Furthermore, create experiences that captivate the audience and encourage them to return.
And don't forget that, in addition to acquiring new customers, it's necessary to retain existing ones , who are very important and make up a large part of your target audience.
remarketing strategies to encourage these customers to return and recommend your company whenever possible.
Disseminate the practice within the team
Various sectors can benefit from the use of data, so it is necessary to spread a data-driven across all teams.
The more engaged employees are, the greater the data collection and analysis will be. It's worth remembering that changes in processes and habits require training.
It's not enough to simply approach teams and announce that data-driven will be implemented. Invest in training and value the knowledge of your internal audience, for this or any other tool .
Conclusão
data-driven techniques , collecting data, and having historical data and analytical bases is very important for business development and decision-making.
Implementing data-driven strategies means giving your audience what they truly need , and knowing this is extremely valuable. The more you know your audience, the closer the brand gets to its consumers.
As we've seen, data-driven marketing is the use of data to create strategies and take actions focused on customers . Certainly, whether through social media, emails , analytics, or surveys, some forms of data collection are already being used in your company, right?
Now that you know what data-driven means , your information gathering will be even more effective and your results clearer! How data-driven methodology help you and your company?
Now that you're more familiar with the topic, take advantage of this opportunity to explore our solutions that can make your business easier!
