Local Decision: The influence of Google reviews on the consumer journey
Every day, millions of consumers use Google to find restaurants, cafes, pharmacies, supermarkets, gas stations, clothing stores, clinics, and much more. In Brazil, it is estimated that searches for local businesses represent half of the total volume of searches performed daily on Google. The 2025 edition of the Local Decision survey, an initiative of […]
Bars and Restaurants on Google: Study reveals average rating of 4.3 stars
The behavior of Brazilian consumers in the out-of-home food sector is changing, and understanding this dynamic is essential for the competitiveness of bars and restaurants. The State of Reputation 2023 report: Overview of Reviews in the Bars and Restaurants Sector, a result of a partnership between Harmo and Abrasel, presents a survey […]
The importance and benefits of an optimized Google Business Profile
To attract customers, a company needs to showcase its products and services, helping the public understand what it offers. Today, companies have several tools for this, from traditional channels to innovative options. Having a business profile on Google is a practical, free, and very effective way to reach potential customers at the moment […]
What is a Google Business Profile and why is it essential for local businesses?
The buyer's journey has changed a lot over the years. With the democratization of internet access, businesses have had to adapt how they serve and promote their services to expand their reach to a much larger number of potential customers. But "being online" goes far beyond having a page on social media […]
State of Reputation: How reviews impact the pharmacy sector in Brazil – A groundbreaking analysis with over 65,000 reviews
The State of Reputation: Overview of Reviews in the Pharmacy Sector is a pioneering survey in Brazil, conducted by Harmo. We collected and analyzed over 65,000 reviews published between January 2023 and September 2024, from more than 4,000 locations across 38 pharmacy chains, present in Google Business Profiles. The reviews express […]
State of Reputation: An overview of the coffee shop and dessert industry
The State of Reputation: Overview of Reviews in the Coffee Shop and Dessert Sector is a groundbreaking survey in Brazil, conducted by Harmo. We collected and analyzed over 160,000 reviews published in 2023, from more than 4,000 locations across 46 chains, present in Google Business Profiles. The reviews express the experiences and opinions […]
State of Reputation: Overview of Reviews in the Restaurant Industry
The State of Reputation: Overview of Reviews in the Restaurant Sector is a pioneering study in Brazil, conducted by Harmo, that analyzes the online reputation of restaurant chains based on reviews on Google Business Profiles. This detailed survey, based on more than 450,000 reviews collected in 2023, aims to provide […]
Drive-to-Store Metrics: Learn the KPIs and how to measure success
Drive to Store is a strategy that integrates the online and offline worlds with the goal of attracting customers to your physical store. Through various marketing and sales actions, the main objective is to ensure that all your points of contact offer memorable experiences for customers. And, like any strategy, […]
7 steps to increase the number of online reviews for your business
Many companies still don't give due value to the online reviews they receive, but it's crucial to understand how essential a digital presence is for any business, regardless of its size or industry. Reviews play a fundamental role in influencing consumers' perception of the business, as well as directly affecting its visibility and […]